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XRA WELCOMES TWO NEW MEMBER COMPANIES, INCLUDING VIRTUALWARE AND NC EAST ALLIANCE

XRA WELCOMES TWO NEW MEMBER COMPANIES, INCLUDING VIRTUALWARE AND NC EAST ALLIANCE

Washington, D.C. – The XR Association is proud to announce that Virtualware and NC East Alliance have joined XRA as our newest members, further strengthening our diverse community of leaders in the immersive technology industry.

“With Virtualware and NC East Alliance joining the XR Association, our community continues to grow and benefit from the invaluable expertise and perspective of these two organizations,” said Elizabeth Hyman, CEO of the XR Association. “Virtualware’s two decades of leadership in XR and 3D-powered solutions across industries is significantly contributing to the future of immersive technology. NC East Alliance’s focus on regional growth and workforce development offers a unique viewpoint that will enhance our collective efforts. We welcome them to our community and look forward to collaborating with them in ways which will drive innovation, foster partnerships, and promote responsible XR growth across industries and communities.”

Virtualware (EPA: MLVIR), considered one of the world’s leading experts in 3D-driven enterprise software, brings over two decades of expertise in developing cutting-edge immersive and 3D-powered solutions for sectors like energy, automotive, transportation, defense, manufacturing, education, and healthcare. Their award-winning enterprise XR platform, VIROO, is already transforming how industries train, collaborate, and innovate, and we look forward to their insights and contributions to advancing immersive technology policy and standards.

NC East Alliance represents a dynamic regional economic development organization focused on driving growth and innovation in Eastern North Carolina. Their commitment to fostering technological advancement and workforce development aligns perfectly with XRA’s mission to promote the responsible growth of the XR industry. Their unique regional perspective will be invaluable as we continue to advocate for policies that support immersive technology adoption across diverse communities.

We are pleased to welcome Virtualware and NC East Alliance to XRA and look forward to their active participation in shaping the future of immersive technology.

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ABOUT THE XR ASSOCIATION

The XR Association promotes the dynamic global growth of the XR industry, which includes virtual reality, augmented reality, mixed-reality, and future immersive technology. XRA is leading the way for the responsible development and adoption of XR by convening stakeholders, developing best practices and research, and advocating on behalf of our members and the greater XR industry.

The XR Association represents the broad ecosystem of the XR industry including headset manufacturers, technology platforms, component and peripheral companies, internet infrastructure companies, enterprise solution providers, and corporate end-users. The founders of XRA are Google, HTC Vive, Microsoft, Meta, and Sony Interactive Entertainment. To learn more about XRA membership, visit xra.org/joinus.

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