XR Association
XRA promotes the responsible development and thoughtful advancement of virtual, augmented and mixed reality.
XRA is leading the way for the responsible development and adoption of XR.
The XR Association promotes the dynamic global growth of the XR industry, which includes virtual reality, augmented reality, mixed-reality, and future immersive technology. XRA is leading the way for the responsible development and adoption of XR by convening stakeholders, developing best practices and research, and advocating on behalf of our members and the greater XR industry.
The XR Association represents the broad ecosystem of the XR industry including headset manufacturers, technology platforms, component and peripheral companies, internet infrastructure companies, enterprise solution providers, and corporate end-users.
Learn MoreWashington, D.C. – Join the Information Technology and Innovation Foundation (ITIF) and the XR Association (XRA) as we celebrate the fifth anniversary of the AR/VR Policy Conference on Thursday, September 18, 2025, in Washington, D.C. For the past four years, this conference has served as the leading forum for XR industry leaders, policymakers, and experts […]
The XRAlert provides a fast, free, and curated update about the rapidly evolving immersive tech industry brought you by the XR Association. Delivered every Tuesday, it covers everything you need to know about XR today, tomorrow, and on the horizon, and the people who make it happen.