Skip to main content

XRA is leading the way for the responsible development and adoption of XR.

The XR Association promotes the dynamic global growth of the XR industry, which includes virtual reality, augmented reality, mixed-reality, and future immersive technology. XRA is leading the way for the responsible development and adoption of XR by convening stakeholders, developing best practices and research, and advocating on behalf of our members and the greater XR industry.

The XR Association represents the broad ecosystem of the XR industry including headset manufacturers, technology platforms, component and peripheral companies, internet infrastructure companies, enterprise solution providers, and corporate end-users.

Learn More
Research & Best Practices

More from XRA

March 18, 2025

SAVE THE DATE: CELEBRATE FIVE YEARS OF THE AR/VR POLICY CONFERENCE – SEPT. 18, 2025, IN WASHINGTON, D.C.

Washington, D.C. – Join the Information Technology and Innovation Foundation (ITIF) and the XR Association (XRA) as we celebrate the fifth anniversary of the AR/VR Policy Conference on Thursday, September 18, 2025, in Washington, D.C. For the past four years, this conference has served as the leading forum for XR industry leaders, policymakers, and experts […]

Executive Members

Google
Microsoft
Sony Interactive Entertainment

Associate and Allied Members

Vive