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XRA leads the way for responsible development and adoption of XR by advocating on behalf of its members and the greater XR industry.
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ARVR Policy Conference -- September 12, 2024

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XR will change the world for the better, creating societal value for everyone. Learn about XR and our commitment to all in the XR ecosystem.
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XR Association

XRA promotes the responsible development and thoughtful advancement of virtual, augmented and mixed reality.

XRA is leading the way for the responsible development and adoption of XR.

The XR Association promotes the dynamic global growth of the XR industry, which includes virtual reality, augmented reality, mixed-reality, and future immersive technology. XRA is leading the way for the responsible development and adoption of XR by convening stakeholders, developing best practices and research, and advocating on behalf of our members and the greater XR industry.

The XR Association represents the broad ecosystem of the XR industry including headset manufacturers, technology platforms, component and peripheral companies, internet infrastructure companies, enterprise solution providers, and corporate end-users.

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More from XRA

August 19, 2025

REP. TED LIEU AND TECH LEADERS TO SPOTLIGHT AR/VR IN WASHINGTON, D.C.

Washington, D.C. – The 5th Annual AR/VR Policy Conference, co-hosted by the Information Technology & Innovation Foundation (ITIF) and the XR Association (XRA) will take place on Tuesday, September 9, 2025, at the AT&T Forum in Washington, DC. This event brings together lawmakers, industry leaders, and policy experts to explore the future of immersive technology […]

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