XR Association

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Why Our Work Matters

Driving the Future of XR Technology

At the XR Association (XRA), our work is grounded in the belief that immersive (XR) technologies should be developed responsibly and adopted thoughtfully. We bring together leaders from across the industry to contribute to research, establish best practices, and convene cross-sector stakeholders to drive progress. Through advocacy, we support innovation while prioritizing user safety and trust. Our efforts also promote the global growth of the XR industry. XRA’s membership reflects the full breadth of the XR ecosystem, from headset manufacturers and technology platforms to enterprise solution providers.

2025 Policy
Priorities

XRA outlines eight key actions for Congress to secure U.S. leadership in immersive technology.

Setting Industry Standards and Best Practices

The XR Association’s Developers Guide offers best practices and insights to help developers create safe, innovative, and industry-leading XR experiences.

Be a Part of
Our Community

Be part of the future of immersive technology, join XRA and shape what’s next.

News

XR ASSOCIATION RELEASES “STATE OF THE INDUSTRY REPORT,” WITH HIGHLIGHTS FROM 2025 AND A LOOK AHEAD TO 2026

  • January 20, 2026

Washington DC – Today, the XR Association (XRA) published its annual State of the Industry Report 2025, providing an in-depth analysis of the immersive technology sector, including virtual reality (VR),...

XR ASSOCIATION APPLAUDS INTRODUCTION OF BIPARTISAN IMMERSIVE TECHNOLOGY FOR THE AMERICAN WORKFORCE ACT

  • January 13, 2026

Washington, D.C. — On Monday, January 12, 2026, the XR Association (XRA) — representing the diverse ecosystem of companies advancing virtual, augmented, and mixed realities, spatial computing, AI wearables, and digital...