XR Association

XRA promotes the responsible development and thoughtful advancement of virtual, augmented and mixed reality.

XRA promotes the responsible development and thoughtful advancement of virtual, augmented and mixed reality.

XRA promotes the responsible development and thoughtful advancement of virtual, augmented and mixed reality.

Why Our Work Matters

Driving the Future of XR Technology

At the XR Association (XRA), our work is grounded in the belief that immersive (XR) technologies should be developed responsibly and adopted thoughtfully. We bring together leaders from across the industry to contribute to research, establish best practices, and convene cross-sector stakeholders to drive progress. Through advocacy, we support innovation while prioritizing user safety and trust. Our efforts also promote the global growth of the XR industry. XRA’s membership reflects the full breadth of the XR ecosystem, from headset manufacturers and technology platforms to enterprise solution providers.

2025 Policy
Priorities

XRA outlines eight key actions for Congress to secure U.S. leadership in immersive technology.

Setting Industry Standards and Best Practices

The XR Association’s Developers Guide offers best practices and insights to help developers create safe, innovative, and industry-leading XR experiences.

Be a Part of
Our Community

Be part of the future of immersive technology, join XRA and shape what’s next.

News

XR ASSOCIATION CEO DISCUSSES AI, XR AND PUBLIC POLICY AT HARVARD ARTS FORUM

  • November 25, 2025

Cambridge, MA – Liz Hyman, president and CEO of the XR Association, participated in a forum titled “Art & AI: A Conversation” at Harvard University on November 18, 2025....

NEW MEMBERS JOIN GROWING ROSTER OF COMPANIES LEADING IN AUGMENTED, VIRTUAL, AND MIXED REALITY 

  • November 18, 2025

Washington, D.C. — The XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR), today announced that six companies have joined its membership this year: RP1, Select Reality...