The XRA convenes experts from the leading manufacturers of AR and VR headsets and technology, along with insights from researchers and other industry partners, to define and promote standards that can bolster the global growth of the XR industry. These standards are likely to evolve over time, as technological innovation within the XR industry is sure to lead to the development of never-before-imagined breakthroughs in XR experiences.
We also seek to develop useful best practices and guidance for partners. For instance, in October 2018 the XRA released a set of guidelines, the XR Primer 1.0, to outline a set of design principles to improve applications across all platforms and achieve better user comfort and safety. We issued an update, XR Primer 2.0, in December 2019 to include a chapter on culture, conduct and content in a 3D environment. Additional best practices will be added over time.