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The XR Association promotes the dynamic growth of the XR industry which includes virtual reality, augmented reality, mixed-reality, and future immersive technology.

XRA is leading the way for the responsible development and adoption of XR by convening stakeholders, developing best practices and research, and advocating on behalf of our members and the greater XR industry.

The XR Association represents the broad ecosystem of the XR industry including headset manufacturers, technology platforms, component and peripheral companies, internet infrastructure companies, enterprise solution providers, and corporate end-users. The founders of XRA are Google, HTC Vive, Microsoft, Meta, and Sony Interactive Entertainment.

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To promote responsible development and thoughtful advancement of XR that foster positive societal outcomes.


The XRA promotes the dynamic global growth of the XR industry. To that end, the association fosters dialogue between public and private industry stakeholders around the world and makes education and training material available to both creators and users of the technology.


We work to educate partners, governments, researchers, and the public about XR’s potential. This includes efforts to anticipate and mitigate challenges in the responsible development and deployment of XR technology. The XRA brings together international experts across industry to collaborate on educational resources and promotion of best practices in the field.


We unite experts, researchers, developers, policy leaders, and other key stakeholders in working collaboratively on important matters that will impact the future of the XR industry. This includes the convening of working groups organized to address both near- and long-term challenges to the industry’s growth. Together, we enable the development of relevant research and guidance. We also host and participate in international discussions that shape the public discourse on XR technology.

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Learn More About XR Technology


NARRATOR: Now more than ever, the realm of the possible is expanding.
[00:00:05] Emerging technologies are blurring the lines between the digital and physical worlds. Enhancing human potential by pushing the boundaries of reality.
[00:00:14] Immersive technologies like virtual, augmented, and mixed reality allow us to travel to the ends of the Earth.
[00:00:20] To the galaxies beyond.
[00:00:22] And to the molecular level that underpins it all.
[00:00:25] They help us think, connect, design, learn, and collaborate, even from hundreds of miles apart
[00:00:33] And put information in the palms of our hands to improve the way we perform.
[00:00:38] Immersive technologies are poised to dramatically alter the way we live, and we are called upon to harness their full potential.
[00:00:48] The XR Association, a coalition of the leading headset and technology manufacturers of virtual, augmented and mixed reality technologies, aims to shape a bright future for the XR industry.
[00:01:00] Our mission is to promote responsible development and thoughtful advancement of XR that foster positive societal outcomes.
[00:01:09] Because these technologies are changing the way we learn, do business, and provide essential human services.
[00:01:17] Like in manufacturing, where XR facilitates greater productivity through enhanced human machine collaboration.
[00:01:25] Or in medicine, where XR allows surgeons and other healthcare providers to visualize the complexities of the human body in three dimensions.
[00:01:34] In public safety, where immersive technologies allow first responders to get hands-on training in low-risk, low-cost environments.
[00:01:43] And in entertainment, where XR allows users to step into realities far different from their own.
[00:01:50] Along with these benefits to enterprise users, XR technologies are opening up new ways to care for and relate to one another.
[00:01:58] They provide much-needed therapies for those with physical and cognitive disabilities.
[00:02:03] And are greatly expanding our capacity for empathy.
[00:02:07] As we stand at the precipice of a new reality, XRA serves as the premiere resource for anyone interested in discovering more about the applications of immersive technologies.
[00:02:18] Let us help you explore the endless potential of XR.

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Elizabeth Hyman is President and Chief Executive Officer of the XR Association (XRA), the trade association promoting the dynamic growth of the XR industry which includes virtual reality, augmented reality, mixed-reality, and immersive technologies yet to be invented. XRA is dedicated to the responsible development and thoughtful advancement of XR technologies across the globe.

Prior to joining XRA, Hyman served as Executive Vice President of Public Advocacy at the Computing Technology Industry Association (CompTIA), where she led the association’s outreach to members of Congress, the Executive Branch, and other international, federal, state, and local government institutions that shape public policies affecting the IT industry.

Hyman brings more than two decades of experience in the worlds of government, policy, and technology. She began her career in government, including positions at the U.S. Department of Justice, Executive Office of the President, and Office of the U.S. Trade Representative, and has experience in the private sector both in the practice of law and in business.

Hyman is a graduate of Tufts University, completed the General Course program at the London School of Economics, and holds a law degree from the Washington College of Law at American University.


Board Members

Sony Interactive Entertainment

Frequently Asked Questions

XR is an umbrella term encompassing virtual, augmented, and mixed reality technologies, as well as other forms of alternate, expanded, or immersive reality applications, including those not yet invented.

The XRA website serves as a resource for stakeholders to access industry news and houses relevant and timely material for developers, consumers, researchers, and policymakers, including a manual outlining best practices for developer partners.

To indicate an interest in learning more about XRA membership, please go to our Join Us page and fill out the form.

The current members of the XR Association include hardware manufacturers, XR technology platforms, and companies from the broader XR ecosystem that have a stake in the growth of the industry.

The XRA convenes experts from the leading manufacturers of AR and VR headsets and technology, along with insights from researchers and other industry partners, to define and promote standards that can bolster the global growth of the XR industry. These standards are likely to evolve over time, as technological innovation within the XR industry is sure to lead to the development of never-before-imagined breakthroughs in XR experiences.

We also seek to develop useful best practices and guidance for partners. For instance, in October 2018 the XRA released a set of guidelines, the XR Primer 1.0, to outline a set of design principles to improve applications across all platforms and achieve better user comfort and safety. We issued an update, XR Primer 2.0, in December 2019 to include a chapter on culture, conduct and content in a 3D environment. Additional best practices will be added over time.