XR is an umbrella term that encompasses AR, VR, mixed reality, and other forms of alternate, expanded, or immersive reality applications, including those not yet invented.
The XR Association promotes the dynamic global growth of the XR industry, which includes virtual reality, augmented reality, mixed-reality, and future immersive technology. XRA is leading the way for the responsible development and adoption of XR by convening stakeholders, developing best practices and research, and advocating on behalf of our members and the greater XR industry.
Association members represent the headset and technology manufacturers across the broad XR industry, including Google, HTC, VIVE, Microsoft, Oculus from Facebook, and Sony Interactive Entertainment.
Virtual reality (VR)is an immersive medium that replaces a user’s real surroundings with a simulated environment, such as a foreign destination, a virtual lecture hall, or a video game. Rather than viewing two-dimensional content on a screen, VR users are immersed in and able to interact with 3D worlds. By incorporating multiple senses, such as 360-degree vision, hearing, and touch, VR headsets function as gatekeepers to artificial worlds.
Augmented reality (AR) layers computer-generated imagery onto a user’s view of the real world, thus providing a composite view. For example, an AR-enabled windshield might display information about a driver’s speed or nearby traffic conditions without obscuring the road. Alternatively, in smartphone-enabled AR, a shopper might use a mobile camera to virtually test out living room furniture before making a purchase.
Mixed reality (MR)blends augmented and virtual reality, allowing users to experience simulated content within their physical worlds and to manipulate and interact with virtual elements in real time. In mixed reality, a user might place a 3D image of a sofa in their living room, as they could in AR, but also turn, reposition, resize, or otherwise adjust the image to explore different views and angles.
The first head-mounted display debuts and flight simulators are introduced in the U.S. space program and defense industry.
VR products and services briefly proliferate but ultimately prove unsuccessful.
Oculus unveils the Rift headset prototype, ushering in a new age of XR innovation. Mixed reality devices like smart glasses emerge among enterprise users and select early adopters.
The Oculus Rift, HTC VIVE, and PlayStation VR headsets emerge. AR gains consumer popularity as Pokémon GO shatters mobile gaming records.
Consumer spending on XR increases from $2.8B in 2016 to $7.7B in 2018
ABC10: War on Opioids: Virtual reality manages pain without pills. The Centers for Disease Control and Prevention (tagged) reports that nearly 50 million Americans live with chronic pain. To ease this pain, some are reaching for a VR headset. Breakthrough Therapy tracked post-surgical patients in the program for one year and found that the cost of care was reduced by 45 percent which meant fewer pain medications and fewer ER visits. The developers of the VR therapy hope to make it part of a physical therapy regimen in centers around the country.
Google Expeditions uses virtual reality to give students opportunities to explore the world and bring abstract concepts to life without ever leaving the classroom.
The Pasco County Fire Rescue uses virtual reality to simulate real-life hazard scenarios, allowing firefighters to train without having to enter smoke-filled buildings or expose themselves to harsh elements.
AccuVein developed an AR imaging device that allows health care professionals to see a map of peripheral veins on the skin’s surface, resulting in an increase in successful IV insertions on the first try.
QuiverVision’s Quiver Education app allows teachers to bring concepts to life with AR experiences that work in tandem with real-world coloring book experiences, helping students better understand concepts in fields such as biology and geometry.
Using AR, trainees at Japan Airlines (JAL) operate detailed holograms displaying cockpit devices and switches, helping them convert intellectual memory to muscle memory and enhancing flight safety and crew efficiency.
In 2016, Niantic’s viral Pokémon Go app demonstrated the power of AR to make players’ own surroundings part of their gaming experiences. The app allowed users to explore their communities with their smartphones in search of more than 500 Pokémon projected into their real-life surroundings.
At Imperial College London/St. Mary’s Hospital, surgeons are using Microsoft HoloLens headsets to overlay 3D digital models of blood vessels, bones, and muscles over patients’ limbs during reconstructive surgery, making procedures quicker and safer.
Microsoft and Pearson partnered to create a mixed-reality curriculum using HoloLens and Windows Mixed Reality headsets to immerse students in subject areas such as health, history, chemistry, and math.
PACCAR, a global leader in the design and manufacturing of commercial trucks, is using Dynamics 365 Guides and HoloLens to easily create heads-up, hands-free holographic employee training materials.
In 2019, Live Nation Entertainment launched a suite of mixed reality experiences, including a livestream in which users can see three-dimensional views of their selected performances by merely pointing the app toward a flat surface.
The XRAlert provides a fast, free, and curated update about the rapidly evolving immersive tech industry brought you by the XR Association. Delivered every Tuesday, it covers everything you need to know about XR today, tomorrow, and on the horizon, and the people who make it happen.