Skip to main content
animated lines.png

The Future of XR Advisory Council

The Future of XR Advisory Council (XRAC), is an independent advisory council focused on defining the XR ecosystem and informing the ongoing work of the XR Association.

Led by a steering committee of top executives at industry-leading companies as well as representatives from experts from civil society, academia, and former government officials, the council will act as a forum where we can all collectively achieve a shared vision, lexicon, and set of values for the future of the XR industry. 

Based on the input and advice of the XRAC, the XR Association will work with its membership to build best practices and frameworks that advance the responsible development and adoption of XR technologies. 


Washington, D.C. – On November 16, 2022, and December 13, 2022, the

Overview On May 13, 2022, the XR Association convened the second

Overview On February 8, 2022, the XR Association convened the first-ever

XRAC will convene industry voices, experts, and thought leaders to define

animated lines.png

Council Members

Noble Ackerson

CyberXR Coalition | President

Daniel Castro

The Information Technology and Innovation Foundation (ITIF) | Vice President and Director of the ITIF Center for Data Innovation

Alexandra Givens

Center for Democracy & Technology | President & CEO

Dan Guenther

Accenture | Managing Director and XR Lead

Cathy Hackl

Futures Intelligence Group | Chief Metaverse Officer

James Hairston

Meta Reality Labs | Director of Policy

Muhsinah L. Holmes Morris

Director, Morehouse in the Metaverse; Assistant Professor, Morehouse College

Daniel Kluttz

Microsoft | Sensitive Uses Program Lead, Office of Responsible AI

Jim Kohlenberger

JK Strategies | President

Ana Lang

Magic Leap | Senior Vice President, General Counsel

Blair MacIntyre

JPMorgan Chase and Co | Managing Director | Northeastern University | Professor, College of Art, Media, and Design, and Khoury College of Computer Sciences

Daniel O'Brien

HTC | HTC Americas President, Global Head of Enterprise

Michael Preston

Joan Ganz Cooney Center at Sesame Workshop | Executive Director

Philip Rosedale

High Fidelity & Second Life | Inventor, Founder

John Soroushian

Bipartisan Policy Center | Associate Director for Business and Technology

Todd Tokubo

Future Technology Group at PlayStation | Peripherals and XR

Amitabh Varshney

University of Maryland at College Park | Dean of the College of Computer, Mathematical and Natural Sciences and Professor of Computer Science

Wilson White

Google | Senior Director, Government Affairs & Public Policy

Tarrah Wilson

Unity | Director of Product Management for AR/VR/Gaming
animated lines.png

XR and Youth Working Group Members

Stephen Balkam


Tami Baumhik


Todd P. Chang

Children's Hospital Los Angeles & The University of Southern California

Dana Feldman


Ana Lang

Magic Leap

Amanda Lenhart

Data & Society

Kristina Podnar


Michael Preston

Joan Ganz Cooney Center

Joseph South


Tommy Truong

Great Lakes Reality Labs

Patricia Vance


Andrea Won Stevenson

Cornell University

Jennifer Zosh

Pennsylvania State University, Brandywine
Subscribe to the XRAlert

The XRAlert provides a fast, free, and curated update about the rapidly evolving immersive tech industry brought you by the XR Association. Delivered every Tuesday, it covers everything you need to know about XR today, tomorrow, and on the horizon, and the people who make it happen.