Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.
Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.
Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.






































At the XR Association (XRA), our work is grounded in the belief that immersive (XR) technologies should be developed responsibly and adopted thoughtfully. We bring together leaders from across the industry to contribute to research, establish best practices, and convene cross-sector stakeholders to drive progress. Through advocacy, we support innovation while prioritizing user safety and trust. Our efforts also promote the global growth of the XR industry. XRA’s membership reflects the full breadth of the XR ecosystem, from headset manufacturers and technology platforms to enterprise solution providers.
The XR Association’s Developers Guide offers best practices and insights to help developers create safe, innovative, and industry-leading XR experiences.
Be part of the future of immersive technology, join XRA and shape what’s next.
Today, the XR Association (XRA) submitted a formal response to the National Highway Traffic Safety Administration’s (NHTSA) Information Collection Request on Novel Human-Machine Interface (HMI) Designs (Docket No. NHTSA-2024-0072)....
In high school gyms, football fields, and campuses across the country, commencement season is in full swing. Amid the caps and gowns, the celebrations, the tearful goodbyes and hopeful...