XR Association

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Why Our Work Matters

Driving the Future of XR Technology

At the XR Association (XRA), our work is grounded in the belief that immersive (XR) technologies should be developed responsibly and adopted thoughtfully. We bring together leaders from across the industry to contribute to research, establish best practices, and convene cross-sector stakeholders to drive progress. Through advocacy, we support innovation while prioritizing user safety and trust. Our efforts also promote the global growth of the XR industry. XRA’s membership reflects the full breadth of the XR ecosystem, from headset manufacturers and technology platforms to enterprise solution providers.

2025 Policy
Priorities

XRA outlines eight key actions for Congress to secure U.S. leadership in immersive technology.

Setting Industry Standards and Best Practices

The XR Association’s Developers Guide offers best practices and insights to help developers create safe, innovative, and industry-leading XR experiences.

Be a Part of
Our Community

Be part of the future of immersive technology, join XRA and shape what’s next.

News

LEGISLATIVE LANDSCAPE: XR TECHNOLOGY’S 2025 POLICY WINS 

  • March 31, 2026

Washington, D.C. – The XR Association (XRA), the industry association representing the dynamic ecosystem of virtual, augmented, and mixed reality companies, continues to be at the forefront of educating lawmakers about the...

XR ASSOCIATION CEO DISCUSSES XR’S ROLE IN FINANCIAL SERVICES WITH FINANCE GUILD

  • March 31, 2026

Liz Hyman, CEO of XR Association, met with members of the XR in Finance Guild on March 27, 2026. The Guild is a consortium of like-minded professionals from 29...