XR Association

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Why Our Work Matters

Driving the Future of XR Technology

At the XR Association (XRA), our work is grounded in the belief that immersive (XR) technologies should be developed responsibly and adopted thoughtfully. We bring together leaders from across the industry to contribute to research, establish best practices, and convene cross-sector stakeholders to drive progress. Through advocacy, we support innovation while prioritizing user safety and trust. Our efforts also promote the global growth of the XR industry. XRA’s membership reflects the full breadth of the XR ecosystem, from headset manufacturers and technology platforms to enterprise solution providers.

2025 Policy
Priorities

XRA outlines eight key actions for Congress to secure U.S. leadership in immersive technology.

Setting Industry Standards and Best Practices

The XR Association’s Developers Guide offers best practices and insights to help developers create safe, innovative, and industry-leading XR experiences.

Be a Part of
Our Community

Be part of the future of immersive technology, join XRA and shape what’s next.

News

XRA RELEASES NEW REPORT ON SCALING IMMERSIVE LEARNING IN HIGHER EDUCATION

  • September 22, 2026

September 22, 2026 – The XR Association (XRA) released a new report today, Making Sense of Immersive XR Learning in Higher Education, examining how colleges and universities can effectively implement...

XR ASSOCIATION ANNOUNCES THE THIRD INSTALLMENT OF “INTO THE DIGITAL WORLD: THE FUTURE OF WEARABLE TECH AND HUMAN IMPACT”

  • September 15, 2026

XRA’s comic book series explores the latest innovation in immersive technology: Wearable AI Washington D.C. — Today, the XR Association, representing the growing ecosystem of companies working to bridge...