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XR will change the world for the better, creating societal value for everyone. Learn about XR and our commitment to all in the XR ecosystem.
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XR at a glance

XR Association

XRA promotes the responsible development and thoughtful advancement of virtual, augmented and mixed reality.

XRA is leading the way for the responsible development and adoption of XR.

The XR Association promotes the dynamic global growth of the XR industry, which includes virtual reality, augmented reality, mixed-reality, and future immersive technology. XRA is leading the way for the responsible development and adoption of XR by convening stakeholders, developing best practices and research, and advocating on behalf of our members and the greater XR industry.

The XR Association represents the broad ecosystem of the XR industry including headset manufacturers, technology platforms, component and peripheral companies, internet infrastructure companies, enterprise solution providers, and corporate end-users.

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More from XRA

June 10, 2025

NEW XRA SURVEY FINDS ONE IN FIVE TEENS OWN A VIRTUAL REALITY HEADSET

Washington, D.C. – The XR Association’s 2025 teen survey results give insights regarding teens’ shifting opinions on the future of XR in their lives, the classroom and beyond. Titled “The Next Generation’s Insights on Immersive Tech,” the report found that 63% of teens express growing enthusiasm for XR technology, with VR maintaining a high level […]

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