XR Association

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Why Our Work Matters

Driving the Future of XR Technology

At the XR Association (XRA), our work is grounded in the belief that immersive (XR) technologies should be developed responsibly and adopted thoughtfully. We bring together leaders from across the industry to contribute to research, establish best practices, and convene cross-sector stakeholders to drive progress. Through advocacy, we support innovation while prioritizing user safety and trust. Our efforts also promote the global growth of the XR industry. XRA’s membership reflects the full breadth of the XR ecosystem, from headset manufacturers and technology platforms to enterprise solution providers.

2025 Policy
Priorities

XRA outlines eight key actions for Congress to secure U.S. leadership in immersive technology.

Setting Industry Standards and Best Practices

The XR Association’s Developers Guide offers best practices and insights to help developers create safe, innovative, and industry-leading XR experiences.

Be a Part of
Our Community

Be part of the future of immersive technology, join XRA and shape what’s next.

News

XRA CEO SHARES: FROM HEADSETS TO HUMAN-SCALE SYSTEMS, PART II: XR STILL NEEDS IMMERSION

  • February 10, 2026

Liz Hyman, CEO of the XR Association, recently highlighted that extended reality is no longer defined solely by headsets. Instead, she pointed to the emergence of human-scale systems that...

XRA LAUNCHES XRX HEALTHCARE SUMMIT

  • February 3, 2026

The XR Association (XRA) has launched the XRx Healthcare Summit, a new working forum bringing together health systems, clinicians, payers, patients, technologists, and policymakers to identify practical pathways for...