XRA promotes responsible development and adoption of virtual, augmented and mixed reality.
Our Members
Welcome to the XR Association
XRA is leading the way for the responsible development and adoption of XR by convening stakeholders, developing best practices and research, and advocating on behalf of our members and the greater XR industry. Association members represent the headset and technology manufacturers across the broad XR industry, including Google, HTC VIVE, Microsoft, Oculus from Facebook, and Sony Interactive Entertainment.
Read this fun story from @VanityFair on how #VR was able to transform this year's virtual #SXSW2021 into an interactive festival experience. The potential for virtual reality to create engaging large events for diverse audiences is extremely exciting! https://bit.ly/3dvcknz