XR Association

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Why Our Work Matters

Driving the Future of XR Technology

At the XR Association (XRA), our work is grounded in the belief that immersive (XR) technologies should be developed responsibly and adopted thoughtfully. We bring together leaders from across the industry to contribute to research, establish best practices, and convene cross-sector stakeholders to drive progress. Through advocacy, we support innovation while prioritizing user safety and trust. Our efforts also promote the global growth of the XR industry. XRA’s membership reflects the full breadth of the XR ecosystem, from headset manufacturers and technology platforms to enterprise solution providers.

2025 Policy
Priorities

XRA outlines eight key actions for Congress to secure U.S. leadership in immersive technology.

Setting Industry Standards and Best Practices

The XR Association’s Developers Guide offers best practices and insights to help developers create safe, innovative, and industry-leading XR experiences.

Be a Part of
Our Community

Be part of the future of immersive technology, join XRA and shape what’s next.

News

WHAT MAKES AN IMMERSIVE EXPERIENCE TRANSFORMATIVE?

  • July 6, 2026

As immersive technologies mature, organizations are beginning to evaluate them less by how realistic they feel and more by what they accomplish.  The most successful XR experiences are not...

XR ASSOCIATION COMMENDS HOUSE ENERGY AND COMMERCE COMMITTEE LEADERSHIP FOR HOLDING HEARING ON BIPARTISAN LEADERSHIP IN IMMERSIVE TECHNOLOGY ACT

  • July 6, 2026

Washington, D.C. – On Wednesday, July 1, 2026, the XR Association (XRA) – representing the diverse ecosystem of companies advancing virtual, augmented, and mixed realities, spatial computing, AI wearables...