XR Association

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Advancing XR as a foundational technology, powering the global economy and advancing positive societal impact.

Why Our Work Matters

Driving the Future of XR Technology

At the XR Association (XRA), our work is grounded in the belief that immersive (XR) technologies should be developed responsibly and adopted thoughtfully. We bring together leaders from across the industry to contribute to research, establish best practices, and convene cross-sector stakeholders to drive progress. Through advocacy, we support innovation while prioritizing user safety and trust. Our efforts also promote the global growth of the XR industry. XRA’s membership reflects the full breadth of the XR ecosystem, from headset manufacturers and technology platforms to enterprise solution providers.

2025 Policy
Priorities

XRA outlines eight key actions for Congress to secure U.S. leadership in immersive technology.

Setting Industry Standards and Best Practices

The XR Association’s Developers Guide offers best practices and insights to help developers create safe, innovative, and industry-leading XR experiences.

Be a Part of
Our Community

Be part of the future of immersive technology, join XRA and shape what’s next.

News

XRA TO HOST 2026 TECHSUMMIT IN WASHINGTON, D.C., MARCH 3–4

  • January 6, 2026

Washington, D.C. — The XR Association (XRA) will host its annual TechSummit on March 3–4, 2026, bringing together member company representatives for two days of immersive technology demonstrations, policy...

XRA’S 2025 WRAPPED: A YEAR IN REVIEW

  • December 15, 2025

As 2025 wraps up, the XR Association (XRA) would like to extend a heartfelt thank you to everyone who contributed to our progress this year. Our community of members, industry partners,...