The XRA’s mission is to promote responsible development and adoption of virtual and augmented reality globally with best practices, dialogue across stakeholders, and research. The XRA will be a resource for industry, consumers, and policymakers interested in virtual and augmented reality.
The XR Association represents headset and technology manufacturers across the broad XR industry, including Google, HTC VIVE, Facebook and Oculus, Samsung, and Sony Interactive Entertainment. Promoting the dynamic global growth of the XR industry, the XRA supports responsible development and adoption of XR technology with best practices, dialogue across stakeholders, and research. The XRA is a resource for researchers, policymakers, and partners throughout the XR industry.
Promotion
The XRA promotes the dynamic global growth of the XR industry. To that end, the association fosters dialogue between public and private industry stakeholders around the world and makes education and training material available to both creators and users of the technology.
Education
We work to educate partners, governments, researchers, and the public about XR’s potential. This includes efforts to anticipate and mitigate challenges in the responsible development and deployment of XR technology. The XRA brings together international experts across industry to collaborate on educational resources and promotion of best practices in the field.
Collaboration
We unite experts, researchers, developers, policy leaders, and other key stakeholders in working collaboratively on important matters that will impact the future of the XR industry. This includes the convening of working groups organized to address both near- and long-term challenges to the industry’s growth. Together, we enable the development of relevant research and guidance. We also host and participate in international discussions that shape the public discourse on XR technology.
