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XRA is leading the way for the responsible development and adoption of XR.

The XR Association promotes the dynamic global growth of the XR industry, which includes virtual reality, augmented reality, mixed-reality, and future immersive technology. XRA is leading the way for the responsible development and adoption of XR by convening stakeholders, developing best practices and research, and advocating on behalf of our members and the greater XR industry.

The XR Association represents the broad ecosystem of the XR industry including headset manufacturers, technology platforms, component and peripheral companies, internet infrastructure companies, enterprise solution providers, and corporate end-users.

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Research & Best Practices

More from XRA

March 25, 2025

XR ASSOCIATION APPLAUDS INTRODUCTION OF THE “UNITED STATES LEADERSHIP IN IMMERSIVE TECHNOLOGY ACT OF 2025”

The Act would designate an Advisory Panel of Federal, Civil Society and Industry leaders to Lead the Growth, Application and Use of XR March 24, 2025 – Today, Representatives Suzan DelBene (D-WA) and August Pfluger (R-TX), along with Senators Marsha Blackburn (R-TN) and Mark Warner (D-VA), reintroduced the bipartisan, bicameral “United States Leadership in Immersive […]

Executive Members

Google
Microsoft
Sony Interactive Entertainment

Associate and Allied Members

Vive