News - XR Association

October 29, 2018

VR/AR Industry Leaders Release Starter Guide for Developers, Expand Association Focus

Today, the XR Association, the trade association representing the technology manufacturers who power the virtual, augmented, and mixed reality industries, released a first-of-its-kind Starter Guide for use by developers who design reality-expanding experiences. “XR Primer 1.0: A Starter Guide for Developers,” offers design guidance and creates an industry-wide standard for VR and AR developers.

November 9, 2017

Europe on Track to Become Global VR Leader

Europe is a strong and competitive hub for Virtual Reality (VR) and Augmented Reality (AR) technologies and is set to become global leader. That is the key finding of a recent study by European research firm Ecorys.

December 7, 2016

Virtual Reality Industry Leaders Come Together to Create New Association

Acer Starbreeze, Google, HTC VIVE, Facebook’s Oculus, Samsung, and Sony Interactive Entertainment today announced the creation of a non-profit organization of international headset manufacturers to promote the growth of the global virtual reality (VR) industry.