XR Association

About XRA

The XR Association promotes the dynamic growth of the XR industry which includes virtual reality, augmented reality, mixed-reality, and future immersive technology. XRA is leading the way for the responsible development and adoption of XR by convening stakeholders, developing best practices and research, and advocating on behalf of our members and the greater XR industry.

To promote responsible development and thoughtful advancement of XR

The XR Association represents the broad ecosystem of the XR industry including headset manufacturers, technology platforms, component and peripheral companies, internet infrastructure companies, enterprise solution providers, and corporate end-users. The founders of XRA are Google, HTC Vive, Microsoft, Meta, and Sony Interactive Entertainment.

Advocacy

Serving as the trusted voice of the XR industry, guiding policy and research priorities.

Growth

We support our members’ growth by fostering strategic partnerships and collaboration across industries, driving the adoption and impact of XR technologies.

Leadership

We deliver trusted research, case studies, and best practices that quantify XR’s value and support evidence-based decisions across sectors.
CHRIS BROWN

CHRIS BROWN

VP OF PUBLIC POLICY

Leadership
LIZ HYMAN

LIZ HYMAN

XRA CEO

Leadership
STEPHANIE MONTGOMERY

STEPHANIE MONTGOMERY

SENIOR VP OF RESEARCH AND BEST PRACTICES

Accessibility Leadership
CHRISTINA SAWYERS

CHRISTINA SAWYERS

CPA, CHIEF FINANCIAL OFFICER

Leadership
PEIRCE CLARK

PEIRCE CLARK

DIRECTOR OF RESEARCH AND BEST PRACTICES

Leadership
JOUDI ASSAF

JOUDI ASSAF

DIRECTOR OF MARKETING AND EVENTS

Leadership
ALEXANDRA MATTOS

ALEXANDRA MATTOS

SENIOR MANAGER OF PUBLIC POLICY

Leadership

Board Members

Frequently Asked Questions

XR is a foundational technology encompassing next generation, contextually aware immersive experiences that blend digital and physical environments, as well as enabling technologies such as artificial intelligence with the senses and context needed to understand, adapt, and elevate human experiences.

The XR Association (XRA) is the trade association representing the growing ecosystem of companies that develop, produce, and use virtual reality, augmented reality, mixed reality, and spatial computing technologies, collectively known as XR. XRA’s mission is to help advance XR as a foundational technology that is powering the global economy and advancing positive societal impact.

Please use the following link to sign up for the XRAlert! 

The XRA website serves as a resource for stakeholders to access industry news and houses relevant and timely material for developers, consumers, researchers, and policymakers, including a manual outlining best practices for developer partners.

To indicate an interest in learning more about XRA membership, please go to our Join Us page and fill out the form.

The current members of the XR Association include hardware manufacturers, XR technology platforms, and companies from the broader XR ecosystem that have a stake in the growth of the industry.

Please contact Brad Williamson from the Glen Echo Group at bwilliamson@glenechogroup.com.