CM&D JOINS XRA AT AWE TO SPOTLIGHT INNOVATION & U.S. POLICY
Long Beach, CA – Chocolate Milk & Donuts, a member of the XR Association (XRA), will be featured in two panels focused on immersive technology at an upcoming industry gathering. In “Building Immersive Learning Ecosystems: A Blueprint for Scalable Implementation,” Ricky Holm, Founder and CEO of Chocolate Milk & Donuts, and Meghan Kelly, Associate Dean, […]
XR ASSOCIATION ENDORSES THE HOUSE REALITY CAUCUS APPROPRIATIONS REQUEST FOR FY26
Washington, D.C. – On April 29, 2025, the XR Association (XRA) expressed its support for the Fiscal Year (FY) 2026 appropriations requests submitted to the House Appropriations Committee by the bipartisan Congressional Virtual, Augmented and Mixed Reality Caucus. In their letter, caucus co-chairs Rep. Suzan DelBene (D-WA) and Rep. Darrell Issa (R-CA) requested a number […]
XRA CEO DISCUSSES IMMERSIVE TECH LEGISLATION ON VRARA BYTES PODCAST
Washington, D.C. – Elizabeth Hyman, CEO of the XR Association (XRA), recently joined the VR/AR Bytes podcast to discuss the latest legislative efforts shaping the future of immersive technology in the United States. In a conversation with host John A. Cunningham, Hyman highlighted key policy initiatives the XRA team has been working on, including newly […]
XR ACCESS AND XRA HOSTED COMMUNITY DISCUSSION ON AI AND IMMERSIVE TECH
Washington, D.C. – On Monday, March 17, the XR Association and XR Access recently hosted a thought-provoking discussion on the role of AI and immersive technology in advancing digital accessibility. Bringing together leading experts, including Yuhang Zhao (University of Wisconsin-Madison), Andy Slater (Virtual Access Lab), and Thomas Logan (Equal Entry), the conversation explored cutting-edge innovations […]
XRA CEO PARTICIPATED IN XR FIRE SERVICE TRAINING, OPERATIONS, AND SAFETY WEBINAR
Washington, D.C. – On March 26, Elizabeth Hyman, CEO of the XR Association, joined a panel of industry experts for a webinar discussion on how immersive technology is revolutionizing the fire service. Hyman was joined by Paul Speight, Ken Willette, James Mullins, and Kirk McKinzie. Panelists discussed next-generation training tools, including immersive scenario-based simulations designed […]
XR ASSOCIATION HOSTS THIRD ANNUAL “XRA DEMO ON THE HILL” WITH MEMBERS OF CONGRESS, STAFF, AND INDUSTRY LEADERS
Washington, D.C. – On Tuesday, February 11, 2025, the XR Association, a leading trade association representing the growing ecosystem of immersive technology companies, hosted the third annual Demo on the Hill at the Rayburn House Office Building. This demonstration provided an opportunity for Members of Congress and their staff to immerse themselves in XR devices […]
XR ASSOCIATION SUPPORTS NOMINATION OF MICHAEL KRATSIOS AS DIRECTOR OF THE WHITE HOUSE OFFICE OF SCIENCE AND TECHNOLOGY POLICY
Washington, D.C. — The XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (immersive technology or XR), announced its support for the nomination of Michael Kratsios as Director of the White House Office of Science and Technology Policy (OSTP). Kratsios, who previously served as U.S. Chief […]
XR ASSOCIATION RELEASES REVISED EDITION OF CHAPTER ONE DEVELOPERS GUIDE
Washington, D.C. – Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR), released the revised edition of Chapter 1 of its Developers Guide, Fundamental Design Principles for Immersive Experiences. This updated guide reflects the evolution of XR technologies over the past five years […]
XRA PARTNERS WITH 7 TECH ASSOCIATIONS TO HOST INNOVATION NATION
Washington, D.C. – The XR Association was pleased to join fellow tech associations for a terrific Innovation Nation event to welcome a new administration and give voice to a shared technology agenda. Thank you to Speaker Mike Johnson and White House OSTP Director designate Michael Kratsios for joining this terrific gathering of policy makers and […]
XRA LAUNCHES AD-HOC COMMITTEE FOR YOUTH IN IMMERSIVE EXPERIENCES DEVELOPERS GUIDE
Washington, D.C. – It’s time to write the next chapter of XRA’s Developer Guides series, focusing on best practices for creating immersive experiences tailored to youth audiences. As XR technology continues to expand across industries—from healthcare and manufacturing to education—the need for targeted guidance has never been greater. With key legislation, including the Kids Online […]