XR Association

XRA TO DEVELOP NEW DEVELOPER’S GUIDE CHAPTER ON YOUTH IN XR

Washington D.C. – The XR Association is developing a new chapter of its Developer’s Guide focused on youth in immersive technology, outlining best practices for designing experiences for younger users. To ensure the chapter reflects real-world insights, XRA will incorporate findings from an upcoming teen survey on XR usage, safety, and engagement. The initiative aims […]

XR ACCESS AND XRA TO HOST COMMUNITY DISCUSSION ON AI AND ACCESSIBILITY

Washington D.C. – The XR Association and XR Access are partnering for the next Community Discussion, focusing on how artificial intelligence can enhance immersive technology for people with disabilities. The session will feature Yuhang Zhao, Assistant Professor at the University of Wisconsin-Madison; Andy Slater, artist and researcher at Virtual Access Lab; and Thomas Logan, Owner […]

XRA’S SVP OF PUBLIC POLICY TO HOST PANEL ON POLICY PRIORITIES FOR THE US AT AWE 2025

Long Beach, CA – On June 10, 2025, XRA’s Senior Vice President of Public Policy, Joan O’Hara, will moderate a panel discussion at the 2025 Augmented World Expo in Long Beach, CA. The panel, titled “Policy Priorities for the U.S. XR Industry,” will explore the legislative and regulatory frameworks needed to drive innovation and maintain […]

XRA CEO JOINS POLICY LEADERS AT ICPHSO 2025 TO DISCUSS GLOBAL STANDARDS AND REGULATION

Orlando, FL – XRA CEO Liz Hyman attended the 2025 Annual Meeting and Training Symposium in Orlando, Florida, hosted by the International Consumer Product Health and Safety Organization (ICPHSO) from February 17-20, 2025. Hyman was honored to join her fellow panelists Sarah Smith, Deputy Chief Executive Office for Product Safety and Standards, UK, and Brett […]

XRA PUBLISHES REPORT ON EMPOWERING YOUNG PEOPLE IN IMMERSIVE EXPERIENCES

Today, the XR Association published a new report titled “Empowering Young People in Immersive Experiences: Key Findings from an XRA Limitless Future Workshop.” Arising from a comprehensive two-day event held at Georgia State University which brought together developers, educators, college students, and eighth-grade students from the Atlanta area, the summary report examines the future of […]

XRA CEO’s OP-ED ON XR POLICY PRIORITIES PUBLISHED IN AR INSIDER

Washington, D.C. – XRA’s CEO, Elizabeth Hyman, has published an op-ed, “Planting the Flag: XR’s Policy Priorities in 2025,” in AR Insider. The piece outlines key policy considerations for the XR industry, including the need for clear regulatory frameworks, investment in research and development, and workforce initiatives to prepare for an XR-driven future. Hyman highlights […]

XRA WELCOMES TWO NEW MEMBER COMPANIES, INCLUDING VIRTUALWARE AND NC EAST ALLIANCE

Washington, D.C. – The XR Association is proud to announce that Virtualware and NC East Alliance have joined XRA as our newest members, further strengthening our diverse community of leaders in the immersive technology industry. “With Virtualware and NC East Alliance joining the XR Association, our community continues to grow and benefit from the invaluable […]

XRA PROPOSES EIGHT POLICY PRIORITIES FOR 119TH CONGRESS

Washington, D.C. – The XR Association (XRA) has made great progress in helping U.S. lawmakers to better understand the transformative potential of immersive technology (XR). With the recent introduction of the U.S. Leadership in Immersive Technology Act of 2024, Congress recognized XR’s important role in strengthening the U.S. economy and supporting national security. Congress must focus […]