XR Association

XR ASSOCIATION RELEASES “STATE OF THE INDUSTRY REPORT,” WITH HIGHLIGHTS FROM 2024 AND A LOOK AHEAD TO 2025

Today, the XR Association (XRA) published its annual State of the Industry Report 2024, providing an in-depth analysis of the immersive technology sector, including virtual reality (VR), augmented reality (AR), and mixed reality (MR). The report highlights key trends in XR, including accelerated growth in enterprise applications, significant advancements in hardware and increasing adoption across […]

THE XR ASSOCIATION SHARES 2024 YEAR IN REVIEW

As the year comes to a close, the XR Association (XRA) would like to take a moment to express our heartfelt gratitude to everyone who supported our mission throughout 2024. Our growing community of member companies, industry partners, policymakers and thought leaders have been instrumental in deepening the public’s understanding and awareness of immersive technologies. […]

WATCH NOW: XR ASSOCIATION’S WEBINAR ON INTEROPERABILITY IN XR

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Washington D.C. – On November 20, 2024, the XR Association hosted the final installment of its webinar series Charting the Future of Immersive Technology. The event, titled “Interoperability In XR,” brought together a distinguished panel of experts to delve into the critical issues surrounding privacy in the rapidly evolving landscape of immersive technologies. Moderated by […]

NEW XRA REPORT EXPLORES FDA CLEARANCE FOR XR MEDICAL SOLUTIONS

Washington, D.C. – Today, the XR Association published, “Navigating the FDA Regulatory Landscape: A Primer for XR Medical Device Submission,” a new resource for members and other companies seeking medical device approval through the U.S. Food and Drug Administration (FDA) clearance process. Immersive technology has been proven to drive improved patient outcomes, procedural efficiency, enhanced diagnosis […]

XRA CEO TO MODERATE PANEL ON XR, AI AND THE FUTURE OF ENTERTAINMENT AT SXSW 2025

Austin, Texas — This upcoming March, XRA CEO Liz Hyman will moderate the panel, “From A Galaxy Far Far Away to A Living Room Near You- Immersive Storytelling and the Intersection of XR & AI,” at SXSW 2025. This engaging panel will examine the intersection of XR and AI and the techniques used by developers, […]

XRA CEO TO MODERATE AI AND XR PANEL AT THE AUGMENTED ENTERPRISE SUMMIT 2024

On Tuesday, October 15, 2024, Elizabeth Hyman, CEO of the XR Association, will be moderating a panel at the Augmented Enterprise Summit (AES) in Dallas, Texas. AES is a premier event that brings together industry leaders, innovators, and experts to explore the transformative potential of augmented and virtual reality in the enterprise space. The summit […]

XR ASSOCIATION TO HOST THIRD WEBINAR FOCUSED ON PRIVACY

Washington D.C. – Join the XR Association for an insightful exploration of the intersection between immersive technology and privacy. On Tuesday, August 13, 2024, at 2:00 PM EST, XRA’s Charting the Future of Immersive Technology series will feature its third webinar, “Privacy as an Element of Trust.” Moderated by Joan O’Hara, Senior Vice President of […]

XRA CEO PARTICIPATED ON “BUSINESS SUCCESS IN THE VIRTUAL WORLD” PODCAST

Washington D.C. – On Tuesday, July 9, Elizabeth Hyman, President and CEO of the XR Association, participated on the, “Business Success in the Virtual World” podcast series hosted by Barton Goldenberg and Tim Bajarin to discuss the dynamic growth of the XR industry, including VR, AR, MR, and future immersive technology. Hyman also discussed the […]