XR ASSOCIATION RELEASES UPDATE TO DEVELOPERS GUIDE FOCUSED ON ACCESSIBILITY
WASHINGTON, D.C. — Today, the XR Association (XRA), the trade association representing the technology manufacturers that power the virtual, augmented, and mixed reality industries, released an update to its Developers Guide, a starter guide for developers designing reality-expanding experiences. This standalone update, “Accessibility & Inclusive Design in Immersive Experiences,” offers a set of industry-backed best […]
XRA CEO LIZ HYMAN CHATS WITH VOGUE BUSINESS ABOUT SMART GLASSES
In October, XR Association (XRA) CEO Liz Hyman graced the pages of Vogue Business in an interview with Maghan McDowell on smart glasses and the future of wearable tech. As smart glasses continue to enter the mainstream, it is becoming important that the companies working on the future of wearable tech partner with fashion. The […]
XRA CEO LIZ HYMAN JOINS KENT BYE ON THE VOICES OF VR PODCAST TO DISCUSS XR ADOPTION AMONG ENTERPRISE END USERS
In September, XR Association (XRA) CEO Liz Hyman joined the “Voices of VR Podcast” and its host Kent Bye to discuss the release of XRA’s first annual XR industry survey, “A New Reality in Immersive Technology.” Liz not only shared some key insights from the survey on the adoption of XR technology among various industries […]
CQ ROLL CALL-XRA EVENT: XR IN WORKFORCE TRAINING AND HIGHER ED VIRTUAL PANEL DISCUSSION
Confronted with a global health crisis and social distancing mandates, demand for immersive technologies such as virtual, augmented, and mixed reality (collectively, “XR”) has reached an unprecedented high. As businesses, communities, and governments search for mission-critical tools, technology’s vital role in the future of work and education has never been more important. Colleges and universities have adopted XR […]
XR ASSOCIATION RELEASES RESULTS OF STUDY, A NEW REALITY IN IMMERSIVE TECHNOLOGY (XR): INSIGHTS AND INDUSTRY TRENDS
FIRST ANNUAL SECTOR-SPECIFIC SURVEY DISCUSSES IMMERSIVE TECH AND THE FUTURE OF WORK WASHINGTON, D.C. — Today, the XR Association (XRA) released the results of its first annual study titled, A New Reality in Immersive Technology (XR): Insights and Industry Trends, which seeks to benchmark the growth and adoption of XR technology among enterprise users across […]
2020 AUGMENTED AND VIRTUAL REALITY SURVEY WEBINAR
Last week, Jason Schneiderman, Maddie Callander and XRA CEO Liz Hyman teamed up to discuss the Fourth Annual AR/VR Survey, co-sponsored by XRA, Perkins Coie and Boost VC. Released in March, the survey yielded promising projections for this year in #XR. Of course, massive changes to our ways of living and working have since created […]
COVID-19 RESOURCES
A MESSAGE FROM LIZ HYMAN, XRA CEO The COVID-19 pandemic is drawing unprecedented attention to virtual reality and related immersive technologies, such as augmented and mixed reality, that fall under the “x-reality” or “XR” umbrella. As social distancing mandates heighten reliance on telecommunications, The Telegraph has declared that “coronavirus is offering virtual reality a second life” and Forbes has […]
XR ASSOCIATION NAMES JOAN O’HARA SENIOR DIRECTOR OF PUBLIC POLICY
WASHINGTON, D.C. — Today, the XR Association (XRA), the trade association representing the technology manufacturers that power the virtual, augmented, and mixed reality industries, named Joan O’Hara its Senior Director of Public Policy. O’Hara joins XRA from Booz Allen Hamilton where she served as a Principal and Director of Government Relations Policy, creating strategies for […]
XR ASSOCIATION NAMES LAURA CHADWICK SENIOR DIRECTOR OF INDUSTRY RELATIONS
WASHINGTON, D.C. — Today, the XR Association (XRA), the trade association representing the technology manufacturers that power the virtual, augmented, and mixed reality industries, named Laura Chadwick its Senior Director of Industry Relations. Chadwick joins XRA from the National Restaurant Association, where she served as the Director of Corporate Member Engagement. In that capacity, she […]
XR ASSOCIATION RELEASES RESULTS OF FOURTH AUGMENTED AND VIRTUAL REALITY SURVEY
FOURTH AUGMENTED AND VIRTUAL REALITY SURVEY SHOWS STRONG FUTURE FOR XR INDUSTRY WASHINGTON, D.C. — Today, the XR Association (XRA), global law firm Perkins Coie LLP, and industry venture capital firm Boost VC released the results of the fourth annual Augmented and Virtual Reality Survey, which surveyed respondents from startups, enterprise technology firms, and investors […]