XRA PUBLISHES REPORT ON EMPOWERING YOUNG PEOPLE IN IMMERSIVE EXPERIENCES
Today, the XR Association published a new report titled “Empowering Young People in Immersive Experiences: Key Findings from an XRA Limitless Future Workshop.” Arising from a comprehensive two-day event held at Georgia State University which brought together developers, educators, college students, and eighth-grade students from the Atlanta area, the summary report examines the future of […]
XRA CEO’s OP-ED ON XR POLICY PRIORITIES PUBLISHED IN AR INSIDER
Washington, D.C. – XRA’s CEO, Elizabeth Hyman, has published an op-ed, “Planting the Flag: XR’s Policy Priorities in 2025,” in AR Insider. The piece outlines key policy considerations for the XR industry, including the need for clear regulatory frameworks, investment in research and development, and workforce initiatives to prepare for an XR-driven future. Hyman highlights […]
XRA WELCOMES TWO NEW MEMBER COMPANIES, INCLUDING VIRTUALWARE AND NC EAST ALLIANCE
Washington, D.C. – The XR Association is proud to announce that Virtualware and NC East Alliance have joined XRA as our newest members, further strengthening our diverse community of leaders in the immersive technology industry. “With Virtualware and NC East Alliance joining the XR Association, our community continues to grow and benefit from the invaluable […]
XRA PROPOSES EIGHT POLICY PRIORITIES FOR 119TH CONGRESS
Washington, D.C. – The XR Association (XRA) has made great progress in helping U.S. lawmakers to better understand the transformative potential of immersive technology (XR). With the recent introduction of the U.S. Leadership in Immersive Technology Act of 2024, Congress recognized XR’s important role in strengthening the U.S. economy and supporting national security. Congress must focus […]
XR ASSOCIATION SUPPORTS NOMINATION OF MICHAEL KRATSIOS AS DIRECTOR OF THE WHITE HOUSE OFFICE OF SCIENCE AND TECHNOLOGY POLICY
Washington, D.C. — The XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (immersive technology or XR), announced its support for the nomination of Michael Kratsios as Director of the White House Office of Science and Technology Policy (OSTP). Kratsios, who previously served as U.S. Chief […]
XR ASSOCIATION RELEASES “STATE OF THE INDUSTRY REPORT,” WITH HIGHLIGHTS FROM 2024 AND A LOOK AHEAD TO 2025
Today, the XR Association (XRA) published its annual State of the Industry Report 2024, providing an in-depth analysis of the immersive technology sector, including virtual reality (VR), augmented reality (AR), and mixed reality (MR). The report highlights key trends in XR, including accelerated growth in enterprise applications, significant advancements in hardware and increasing adoption across […]
XR ASSOCIATION RELEASES REVISED EDITION OF CHAPTER ONE DEVELOPERS GUIDE
Washington, D.C. – Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR), released the revised edition of Chapter 1 of its Developers Guide, Fundamental Design Principles for Immersive Experiences. This updated guide reflects the evolution of XR technologies over the past five years […]
XRA PARTNERS WITH 7 TECH ASSOCIATIONS TO HOST INNOVATION NATION
Washington, D.C. – The XR Association was pleased to join fellow tech associations for a terrific Innovation Nation event to welcome a new administration and give voice to a shared technology agenda. Thank you to Speaker Mike Johnson and White House OSTP Director designate Michael Kratsios for joining this terrific gathering of policy makers and […]
XRA LAUNCHES AD-HOC COMMITTEE FOR YOUTH IN IMMERSIVE EXPERIENCES DEVELOPERS GUIDE
Washington, D.C. – It’s time to write the next chapter of XRA’s Developer Guides series, focusing on best practices for creating immersive experiences tailored to youth audiences. As XR technology continues to expand across industries—from healthcare and manufacturing to education—the need for targeted guidance has never been greater. With key legislation, including the Kids Online […]
XRA AT SXSW 2025: EXPLORING THE INTERSECTION OF XR AND AI IN IMMERSIVE STORYTELLING
Austin, TX – The excitement is building as SXSW 2025 approaches, and the XR Association (XRA) is thrilled to announce that Elizabeth Hyman, XRA CEO, will be moderating the panel, “From A Galaxy Far Far Away to A Living Room Near You: Immersive Storytelling and the Intersection of XR & AI.” This thought-provoking session promises […]