September 2020 — The XR Association (XRA) released the results of its first annual study titled, A New Reality in Immersive Technology (XR): Insights and Industry Trends, which seeks to benchmark the growth and adoption of XR technology among enterprise users across six key industry segments: healthcare, education, public safety, manufacturing, workforce training, and retail. As the COVID-19 pandemic accelerates the digital transformation of work, the results of this inaugural annual survey offer a first look at the role immersive technology can and will play in a post-pandemic world.
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