XR ASSOCIATION SUPPORTS NOMINATION OF MICHAEL KRATSIOS AS DIRECTOR OF THE WHITE HOUSE OFFICE OF SCIENCE AND TECHNOLOGY POLICY
Washington, D.C. — The XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (immersive technology or XR), announced its support for the nomination of Michael Kratsios as Director of the White House Office of Science and Technology Policy (OSTP). Kratsios, who previously served as U.S. Chief […]
XR ASSOCIATION RELEASES REVISED EDITION OF CHAPTER ONE DEVELOPERS GUIDE
Washington, D.C. – Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR), released the revised edition of Chapter 1 of its Developers Guide, Fundamental Design Principles for Immersive Experiences. This updated guide reflects the evolution of XR technologies over the past five years […]
XRA PARTNERS WITH 7 TECH ASSOCIATIONS TO HOST INNOVATION NATION
Washington, D.C. – The XR Association was pleased to join fellow tech associations for a terrific Innovation Nation event to welcome a new administration and give voice to a shared technology agenda. Thank you to Speaker Mike Johnson and White House OSTP Director designate Michael Kratsios for joining this terrific gathering of policy makers and […]
XRA LAUNCHES AD-HOC COMMITTEE FOR YOUTH IN IMMERSIVE EXPERIENCES DEVELOPERS GUIDE
Washington, D.C. – It’s time to write the next chapter of XRA’s Developer Guides series, focusing on best practices for creating immersive experiences tailored to youth audiences. As XR technology continues to expand across industries—from healthcare and manufacturing to education—the need for targeted guidance has never been greater. With key legislation, including the Kids Online […]
XRA AT SXSW 2025: EXPLORING THE INTERSECTION OF XR AND AI IN IMMERSIVE STORYTELLING
Austin, TX – The excitement is building as SXSW 2025 approaches, and the XR Association (XRA) is thrilled to announce that Elizabeth Hyman, XRA CEO, will be moderating the panel, “From A Galaxy Far Far Away to A Living Room Near You: Immersive Storytelling and the Intersection of XR & AI.” This thought-provoking session promises […]
JOIN XRA AT THE 2025 ALL-MEMBER MEETING IN WASHINGTON, D.C.
Washington, D.C. – XRA’s All-Member Meeting is an in-person event that brings together XRA member company representatives for programming, committee meetings, and dinner. It will be held on Wednesday, February 12, 2025, in Washington, D.C. Once again, the All-Member Meeting will be aligned with XRA’s “Demo on the Hill”, which will be held on Tuesday, February 11, 2025. […]
XR ASSOCIATION APPLAUDS THE INTRODUCTION OF THE “UNITED STATES LEADERSHIP IN IMMERSIVE TECHNOLOGY ACT OF 2024”
The Act would designate an Advisory Panel of Federal, Civil Society, and Industry leaders to Lead the Growth, Application and Use of XR December 11, 2024 – Today, Representatives Suzan DelBene (D-WA) and August Pfluger (R-TX), along with Senators Marsha Blackburn (R-TN) and Mark Warner (D-VA), introduced the bipartisan, bicameral “United States Leadership in Immersive […]
WATCH THE CHARTING THE FUTURE OF IMMERSIVE TECHNOLOGY WEBINAR SERIES ON YOUTUBE
Washington, D.C. – The XR Association (XRA) is proud to announce the conclusion of its Charting the Future of Immersive Technology webinar series, a groundbreaking initiative exploring the most pressing topics shaping the future of immersive technologies. Over the course of five webinars, experts from across the industry explored critical themes impacting the XR industry. […]
THE XR ASSOCIATION WELCOMES SIX NEW MEMBER COMPANIES INCLUDING OWLCHEMY AND REFRAMEXR
New Members Join Growing Roster of Companies Leading in Augmented, Mixed and Virtual Reality Washington, D.C. — Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR) announced six new members. XRA’s newest member companies represent a distinguished group driving research and innovation in […]
XR ASSOCIATION HOSTS DISCUSSION ON INTEROPERABILITY IN XR
Washington, D.C. – On Wednesday, November 20, the XR Association hosted its fifth and final “Charting the Future of Immersive Technology” webinar episode, “Interoperability in XR.” The panel featured experts Neil Trevett (NVIDIA), Dan Jasnow (AFS Law), and Anya Kanevsky (Linden Labs), in a discussion moderated by Stephanie Montgomery, Senior Vice President of Research and […]