XR Association

XR ASSOCIATION SUPPORTS NOMINATION OF MICHAEL KRATSIOS AS DIRECTOR OF THE WHITE HOUSE OFFICE OF SCIENCE AND TECHNOLOGY POLICY

Washington, D.C. — The XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (immersive technology or XR), announced its support for the nomination of Michael Kratsios as Director of the White House Office of Science and Technology Policy (OSTP). Kratsios, who previously served as U.S. Chief […]

XRA PARTNERS WITH 7 TECH ASSOCIATIONS TO HOST INNOVATION NATION

Washington, D.C. – The XR Association was pleased to join fellow tech associations for a terrific Innovation Nation event to welcome a new administration and give voice to a shared technology agenda. Thank you to Speaker Mike Johnson and White House OSTP Director designate Michael Kratsios for joining this terrific gathering of policy makers and […]

XRA LAUNCHES AD-HOC COMMITTEE FOR YOUTH IN IMMERSIVE EXPERIENCES DEVELOPERS GUIDE 

Washington, D.C. – It’s time to write the next chapter of XRA’s Developer Guides series, focusing on best practices for creating immersive experiences tailored to youth audiences. As XR technology continues to expand across industries—from healthcare and manufacturing to education—the need for targeted guidance has never been greater. With key legislation, including the Kids Online […]

XRA AT SXSW 2025: EXPLORING THE INTERSECTION OF XR AND AI IN IMMERSIVE STORYTELLING

Austin, TX – The excitement is building as SXSW 2025 approaches, and the XR Association (XRA) is thrilled to announce that Elizabeth Hyman, XRA CEO, will be moderating the panel, “From A Galaxy Far Far Away to A Living Room Near You: Immersive Storytelling and the Intersection of XR & AI.” This thought-provoking session promises […]

REGISTER FOR XRA’S ANNUAL DEMO ON THE HILL, WASHINGTON, D.C.

Washington, D.C. – The XR Association will host the third annual “XRA on the Hill” – an exclusive demonstration event for lawmakers and Congressional staff on Tuesday, February 11, 2025. At this event, XRA member companies are invited to showcase XR devices, software, experiences, and services directly to government officials and staff.   The demo is […]

THE XR ASSOCIATION WELCOMES SIX NEW MEMBER COMPANIES INCLUDING OWLCHEMY AND REFRAMEXR 

New Members Join Growing Roster of Companies Leading in Augmented, Mixed and Virtual Reality Washington, D.C. — Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR) announced six new members. XRA’s newest member companies represent a distinguished group driving research and innovation in […]

XR ASSOCIATION HOSTS DISCUSSION ON INTEROPERABILITY IN XR

Washington, D.C. – On Wednesday, November 20, the XR Association hosted its fifth and final “Charting the Future of Immersive Technology” webinar episode, “Interoperability in XR.” The panel featured experts Neil Trevett (NVIDIA), Dan Jasnow (AFS Law), and Anya Kanevsky (Linden Labs), in a discussion moderated by Stephanie Montgomery, Senior Vice President of Research and […]

XR ASSOCIATION TO HOST FIFTH WEBINAR FOCUSED ON INTEROPERABILITY

Washington, D.C. – Join the XR Association for a deep dive into the challenges and opportunities at the intersection of immersive technology and interoperability. On Wednesday, November 20, 2024, at 11:30 AM EDT, XRA’s Charting the Future of Immersive Technology series will feature its final installment, “Interoperability in XR.” by Stephanie Montgomery, Senior Vice President […]