XR ASSOCIATION APPLAUDS INTRODUCTION OF THE “UNITED STATES LEADERSHIP IN IMMERSIVE TECHNOLOGY ACT OF 2025”
The Act would designate an Advisory Panel of Federal, Civil Society and Industry leaders to Lead the Growth, Application and Use of XR March 24, 2025 – Today, Representatives Suzan DelBene (D-WA) and August Pfluger (R-TX), along with Senators Marsha Blackburn (R-TN) and Mark Warner (D-VA), reintroduced the bipartisan, bicameral “United States Leadership in Immersive […]
XRA PROPOSES EIGHT POLICY PRIORITIES FOR 119TH CONGRESS
Washington, D.C. – The XR Association (XRA) has made great progress in helping U.S. lawmakers to better understand the transformative potential of immersive technology (XR). With the recent introduction of the U.S. Leadership in Immersive Technology Act of 2024, Congress recognized XR’s important role in strengthening the U.S. economy and supporting national security. Congress must focus […]
XR ASSOCIATION SUPPORTS NOMINATION OF MICHAEL KRATSIOS AS DIRECTOR OF THE WHITE HOUSE OFFICE OF SCIENCE AND TECHNOLOGY POLICY
Washington, D.C. — The XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (immersive technology or XR), announced its support for the nomination of Michael Kratsios as Director of the White House Office of Science and Technology Policy (OSTP). Kratsios, who previously served as U.S. Chief […]
XR ASSOCIATION RELEASES REVISED EDITION OF CHAPTER ONE DEVELOPERS GUIDE
Washington, D.C. – Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR), released the revised edition of Chapter 1 of its Developers Guide, Fundamental Design Principles for Immersive Experiences. This updated guide reflects the evolution of XR technologies over the past five years […]
XR ASSOCIATION APPLAUDS THE INTRODUCTION OF THE “UNITED STATES LEADERSHIP IN IMMERSIVE TECHNOLOGY ACT OF 2024”
The Act would designate an Advisory Panel of Federal, Civil Society, and Industry leaders to Lead the Growth, Application and Use of XR December 11, 2024 – Today, Representatives Suzan DelBene (D-WA) and August Pfluger (R-TX), along with Senators Marsha Blackburn (R-TN) and Mark Warner (D-VA), introduced the bipartisan, bicameral “United States Leadership in Immersive […]
THE XR ASSOCIATION WELCOMES SIX NEW MEMBER COMPANIES INCLUDING OWLCHEMY AND REFRAMEXR
New Members Join Growing Roster of Companies Leading in Augmented, Mixed and Virtual Reality Washington, D.C. — Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR) announced six new members. XRA’s newest member companies represent a distinguished group driving research and innovation in […]
KEY TAKEAWAYS FROM THE FOURTH ANNUAL AR/VR POLICY CONFERENCE
Washington, D.C. – On Thursday, September 12, 2024, the XR Association (XRA) and the Information Technology and Innovation Foundation (ITIF) hosted the fourth annual AR/VR Policy Conference in Washington, D.C. The hybrid event highlighted the growing use cases of immersive technology and the legislative and regulatory landscape facing XR technology across federal, state, and international […]
LEGISLATIVE LANDSCAPE: XR TECHNOLOGY GAINS GROUND IN 2024
Washington D.C. – The XR Association (XRA), the industry association representing the dynamic ecosystem of virtual, augmented and mixed reality companies, has been at the forefront of educating lawmakers about the transformative benefits of immersive technologies. Over the years, XRA has served as a trusted convener for industry, academia, policymakers and public interest groups exploring […]
INNOVATION NATION: XRA AND LEADING TECH ASSOCIATIONS UNITE AT PARTY CONVENTIONS TO ADVANCE 2025 INNOVATION AGENDA
Chicago, IL – This summer, the XR Association (XRA) joined the App Association (ACT), the Software Alliance (BSA), the Consumer Technology Association (CTA), the Entertainment Software Association (ESA), the Information Technology Industry Council (ITI), and TechNet at both the Republican National Convention (RNC) and the Democratic National Convention (DNC) to discuss the innovation economy. As […]
THE XR ASSOCIATION WELCOMES FOUR NEW MEMBER COMPANIES INCLUDING SAMSUNG ELECTRONICS AND MAGICGATE
New Members Join Growing Roster of Companies Leading in Augmented, Mixed and Virtual Reality Washington, D.C. — Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR) announced several new members, including MagicGate, Bytes and Bits, Spatial Dynamics, and returning member Samsung Electronics. The […]