AUGMENTED AND VIRTUAL REALITY INDUSTRY LEADERS GOOGLE, HTC VIVE, FACEBOOK, SAMSUNG, AND SONY SELECT TECH INDUSTRY VETERAN
WASHINGTON, D.C. — Today, the XR Association (XRA), the trade association representing the technology manufacturers that power the virtual, augmented, and mixed reality industries, named Liz Hyman as its first chief executive officer following a comprehensive search and selection process.
In her previous role as Executive Vice President of Public Advocacy at the Computing Technology Industry Association (CompTIA), Hyman led the association’s outreach to members of Congress, the Executive Branch, and other international, federal, state, and local government institutions that shape and influence public policies affecting the IT industry.
“I am honored to lead an association that represents one of the fastest-growing industries in the technology space,” said Hyman. “I look forward to working with membership to expand the XRA and champion the responsible development and adoption of XR technology. The future will be shaped by immersive technologies, and the XR Association will be at the forefront of articulating their immense potential and how they can improve our everyday lives.”
A member-driven search committee was formed in 2018, led by Amy Fox, President of the XRA Board of Directors and Director and Head of Legal at Oculus, to identify the association’s first CEO.
“We’re excited to welcome Liz as our first CEO. With twenty years of experience in government affairs, policy, and technology advocacy, she is the perfect executive to expand the XRA’s footprint in the fast-moving AR/VR/MR industry,” Fox said.
With senior-level experience at leading trade associations, including CompTIA and the Consumer Technology Association (CTA), within the federal government, as well as in-house at PC manufacturer Lenovo, Hyman joins the XRA at a time when the XR industry is experiencing dynamic global growth.
ABOUT THE XR ASSOCIATION
XRA is a non-profit trade organization representing hardware manufacturers across the broad XR industry, with current members including Facebook, Google, HTC VIVE, Microsoft, and Sony Interactive Entertainment. The association promotes the responsible growth and development of XR technology, fosters dialogue among public and private stakeholders, develops industry best practices, and provides education, training, and marketing information related to the XR industry.