Happy Data Privacy Day! Today, the XR Association joins the global community in raising awareness of the importance of protecting personal information online and promoting privacy and data protection best practices. XRA is committed to the responsible development and adoption of virtual, augmented, and mixed reality, and we care about the privacy of both users and bystanders. We encourage XR platforms and developers to build robust data governance programs to protect data, and we contribute to dialogue around regulatory compliance obligations and other frameworks. XRA strives to establish best practices for data collection, storage, and processing that are consistent with societal and ethical norms around the world.