XRA COMMENDS CONGRESS FOR RECOGNIZING THE ROLE OF XR IN NATIONAL DEFENSE
October 10, 2025 — The XR Association (XRA) applauds Congress for the inclusion of immersive technology provisions in the National Defense Authorization Act (NDAA) passed in the Senate. Both the House and Senate versions of the NDAA demonstrate a strong bipartisan commitment to integrating extended reality (XR) tools into U.S. defense and national security operations. […]
XRA APPLAUDS REINTRODUCTION OF THE IMMERSIVE TECHNOLOGY FOR THE AMERICAN WORKFORCE ACT
September 18, 2025 – Today, the XR Association (XRA) – representing the growing ecosystem of companies working to bridge the digital and physical worlds with virtual, augmented and mixed reality technologies – applauded the reintroduction of the Immersive Technology for the American Workforce Act of 2025 by Senators Lisa Blunt Rochester (D-DE) and Katie Britt (R-AL). […]
XR ASSOCIATION NAMES CHRIS BROWN AS NEW VP OF PUBLIC POLICY
The seasoned policy expert joins XRA after more than two decades working in travel technology, policy and industry associations. Washington D.C. — Today, the XR Association, representing the growing ecosystem of companies working to bridge the digital and physical worlds with virtual, augmented and mixed reality technologies, announced the hiring of Chris Brown as Vice […]
XRA JOINS MULTI-ASSOCIATION LETTER HIGHLIGHTING RISKS OF TARIFFS TO AMERICAN INNOVATION AND TECHNOLOGY
March 26, 2025 – Today, the XR Association (XRA) joined fellow industry organizations in a letter to U.S. Trade Representative Jameison Greer, urging him to keep technology innovation in mind as U.S. trade and tariff policies are developed. The letter encourages the Administration to take a comprehensive approach to trade initiatives and consider how trade […]
XR ASSOCIATION APPLAUDS INTRODUCTION OF THE “UNITED STATES LEADERSHIP IN IMMERSIVE TECHNOLOGY ACT OF 2025”
The Act would designate an Advisory Panel of Federal, Civil Society and Industry leaders to Lead the Growth, Application and Use of XR March 24, 2025 – Today, Representatives Suzan DelBene (D-WA) and August Pfluger (R-TX), along with Senators Marsha Blackburn (R-TN) and Mark Warner (D-VA), reintroduced the bipartisan, bicameral “United States Leadership in Immersive […]
HOUSE PASSES NEW BILL LEVERAGING XR TO ADDRESS WILDFIRE THREATS
WASHINGTON, D.C. – On Tuesday, the U.S. House of Representatives passed H.R. 8790, the “Fix our Forests Act.” Among other things, the bill seeks to leverage emerging technologies for wildfire prevention, detection, communication, and mitigation. The following statement can be attributed to Joan O’Hara, Senior VP of Public Policy at the XR Association: “The XR Association is […]
XR ASSOCIATION HOSTS DISCUSSION ON SAFETY AND WELL-BEING FOR YOUTH IN IMMERSIVE ENVIRONMENTS
Washington, D.C. – On May 29, 2024, the XR Association hosted the second webinar of their Charting the Future of Immersive Technology series focused on Safety and Well-Being for Youth in XR. Panelists shared insights into the tools and practices being employed by the industry to enhance learning and gaming experiences for young people. Moderated by […]
THE XR ASSOCIATION WELCOMES FOUR NEW MEMBER COMPANIES INCLUDING SAMSUNG ELECTRONICS AND MAGICGATE
New Members Join Growing Roster of Companies Leading in Augmented, Mixed and Virtual Reality Washington, D.C. — Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR) announced several new members, including MagicGate, Bytes and Bits, Spatial Dynamics, and returning member Samsung Electronics. The […]
XR ASSOCIATION RELEASES “STATE OF THE INDUSTRY REPORT,” OFFERING REFLECTIONS ON 2023 AND A LOOK AHEAD TO 2024
As the XR Association enters into its sixth year, we’d like to take this opportunity to look back at 2023 and reflect upon the growth and accomplishments of our organization and industry. Throughout 2023, the XR Association has continued to support the immersive technology industry in its advancement of virtual (VR), augmented (AR), and mixed […]
XR ASSOCIATION RESPONDS TO EUROPEAN COMMISSION’S CALL FOR EVIDENCE ON VIRTUAL WORLDS
Washington, DC — On Tuesday, May 2, the XR Association (XRA) submitted written testimony in response to the European Commission’s call for evidence on virtual worlds. The Commission’s request will inform its new initiative, “Virtual Worlds – a Vision for Openness, Safety, and Respect” which seeks to develop a vision for adopting and implementing emerging […]