XRA’s SENIOR VP OF PUBLIC POLICY PARTICIPATED IN EUROPEAN COMMISSION WORKSHOP ON GENERATIVE AI AND VIRTUAL WORLDS
Brussels, BE – In June, XRA’s Senior Vice President of Public Policy, Joan O’Hara, traveled to Brussels to participate in the European Commission’s (EC) Workshop on Competition in Virtual Worlds and Generative AI. The event served as a follow-up to the call for contributions launched in January 2024, which XRA submitted, and aimed to foster a […]
XR ASSOCIATION RELEASES INTERNATIONAL STANDARDS ENGAGEMENT ASSESSMENT
Washington, D.C. – Lawmakers on Capitol Hill recognize the critical importance of standards development for emerging technologies. In an effort to increase U.S. participation, Senators Mark Warner (D-VA) and Marsha Blackburn (R-TN) introduced the Promoting United States Leadership in Standards Act of 2024 earlier this year. With respect to immersive technology (virtual reality, augmented reality, […]
XRA LEADERSHIP PARTICIPATED ON PANELS AT AWE 2024
Long Beach, CA – Back in June, the XR Association team attended the Augmented World Expo in Long Beach, CA from June 18 – 20, 2024. This annual event is a hub for industry leaders, innovators, and enthusiasts to gather and explore the latest advancements in augmented reality, virtual reality, artificial intelligence, and spatial computing […]
XRA CEO PARTICIPATED ON PANEL AT PUBLIC KNOWLEDGE EMERGING TECH
Washington, D.C. – On Friday, June 14, Elizabeth Hyman, CEO of the XR Association, participated in a panel discussion at Emerging Tech, a conference, networking event, and tech demonstration event, hosted by Public Knowledge. The panel discussion, titled “Intersection with XR Technologies,” was moderated by Justin Hendrix, CEO & Editor of Tech Policy Press. Hyman […]
NEW SURVEY HIGHLIGHTS THE GROWING ROLE OF XR TECHNOLOGY IN MANUFACTURING AND WORKFORCE DEVELOPMENT
81 percent of manufacturing CEOs and decision-makers believe that immersive technology is good for manufacturing. Washington D.C. – Immersive technology is increasingly important in manufacturing as decision-makers consider and adopt XR across the industry, from workforce development to 3D modeling/prototyping, quality assurance, and more. To better understand how this technology is being integrated into and […]
XR ASSOCIATION JOINS ASSOCIATIONS IN SIGNING UNITED FOR PRIVACY COALITION LETTER TO CONGRESS
Washington, D.C. – On Wednesday, May 29, 2024, the United for Privacy Coalition convened to discuss the latest developments regarding the American Privacy Rights Act (APRA) and ways to engage as a broader coalition on this bill. XRA actively participated in the meeting. While individual members may have varied perspectives on other sections of the bill, all participants […]
XRA AND UNITY LED BREAKOUT SESSION ON ACCESSIBILITY IN HEALTHCARE AT XR ACCESS SYMPOSIUM
New York, NY – On Thursday June 6, 2024, XRA’s Senior Manager of Research and Best Practices, Peirce Clark, and Jeanne Li, Product Manager at Unity Technologies, led a breakout session about XR in healthcare at the 6th annual XR Access Symposium in New York City, NY. The session focused on use cases and how […]
XR ASSOCIATION HOSTS DISCUSSION ON SAFETY AND WELL-BEING FOR YOUTH IN IMMERSIVE ENVIRONMENTS
Washington, D.C. – On May 29, 2024, the XR Association hosted the second webinar of their Charting the Future of Immersive Technology series focused on Safety and Well-Being for Youth in XR. Panelists shared insights into the tools and practices being employed by the industry to enhance learning and gaming experiences for young people. Moderated by […]
XRA AND XR ACCESS LEAD COMMUNITY DISCUSSION ON ALTERNATIVE INPUTS
Washington D.C. – The Community Discussion Series on Alternative Inputs was held on Thursday, May 23, 2024 and featured speakers Mar Gonzalez-Franco, Staff Research Scientist Manager at Google, Rick Tett, Co-Founder and CTO of Glydr, and Jamie & The Lion, Accessibility Advocate, to discuss the impact that alternative inputs can have on people with disabilities navigating virtual […]
THE XR ASSOCIATION WELCOMES FOUR NEW MEMBER COMPANIES INCLUDING SAMSUNG ELECTRONICS AND MAGICGATE
New Members Join Growing Roster of Companies Leading in Augmented, Mixed and Virtual Reality Washington, D.C. — Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR) announced several new members, including MagicGate, Bytes and Bits, Spatial Dynamics, and returning member Samsung Electronics. The […]