XR Association

LEARN MORE ABOUT WEARABLE AI AND PRIVACY POLICIES AT THE 5TH ANNUAL AR/VR POLICY CONFERENCE

Washington, D.C. – XRA and the Information Technology and Innovation Foundation (ITIF) will host the 5th Annual AR/VR Policy Conference on Tuesday, Sept. 9, 2025, in Washington, D.C. This event brings together industry leaders, policymakers, academia, and researchers to explore the evolving policy landscape for immersive technologies. This year’s agenda includes a featured panel, “The […]

LEARN ABOUT SMART CITIES AT SMART CITY EXPO WORLD CONGRESS IN BARCELONA

|

Barcelona, Spain – Smart City Expo World Congress returns November 4-6, 2025. This conference is the world’s biggest and most influential event for cities and urban innovation. The event is a premier venue where a diverse community of industry executives, government leaders, researchers, and entrepreneurs gathers annually to revisit complex issues at the heart of […]

XR ASSOCIATION HIGHLIGHTS POLICY, INCLUSION, AND ENTERPRISE ADOPTION AT AWE 2025

|||||||||

Long Beach, CA — Leaders from the XR Association (XRA) took the stage at the 2025 Augmented World Expo (AWE) to spotlight the future of immersive technology discussing policy priorities for the XR industry, accessibility and inclusion, and enterprise adoption. On Tuesday, June 10, XRA CEO Elizabeth Hyman moderated the panel “Policy Priorities for the […]

NEW XRA SURVEY FINDS ONE IN FIVE TEENS OWN A VIRTUAL REALITY HEADSET

Washington, D.C. –  The XR Association’s 2025 teen survey results give insights regarding teens’ shifting opinions on the future of XR in their lives, the classroom and beyond. Titled “The Next Generation’s Insights on Immersive Tech,” the report found that 63% of teens express growing enthusiasm for XR technology, with VR maintaining a high level […]

CM&D JOINS XRA AT AWE TO SPOTLIGHT INNOVATION & U.S. POLICY

Long Beach, CA – Chocolate Milk & Donuts, a member of the XR Association (XRA), will be featured in two panels focused on immersive technology at an upcoming industry gathering. In “Building Immersive Learning Ecosystems: A Blueprint for Scalable Implementation,” Ricky Holm, Founder and CEO of Chocolate Milk & Donuts, and Meghan Kelly, Associate Dean, […]

XR ASSOCIATION ENDORSES THE HOUSE REALITY CAUCUS APPROPRIATIONS REQUEST FOR FY26

Washington, D.C. – On April 29, 2025, the XR Association (XRA) expressed its support for the Fiscal Year (FY) 2026 appropriations requests submitted to the House Appropriations Committee by the bipartisan Congressional Virtual, Augmented and Mixed Reality Caucus.  In their letter, caucus co-chairs Rep. Suzan DelBene (D-WA) and Rep. Darrell Issa (R-CA) requested a number […]

CHICAGO XR SUMMIT TO SHOWCASE BUSINESS APPLICATIONS OF IMMERSIVE TECHNOLOGY

|

Chicago, Ill — Chicago XR Summit is a free, educational, expo style event that is raising awareness of the value of XR solutions to Chicago’s business leaders. The summit will feature hands-on demonstrations of virtual, augmented and mixed reality hardware, software and services currently in use by companies in Chicago and around the world. From […]