XRA’S RESEARCH AND BEST PRACTICES TEAM IS HEADING TO GDC 2025 – LET’S CONNECT!

San Francisco, CA – XRA’s Stephanie Montgomery, SVP of Research and Best Practices, and Peirce Clark, Director of Research and Best Practices, will be attending the Game Developers Conference (GDC) 2025, the premier event for game developers and industry leaders. GDC has been the heartbeat of game development for over 30 years, bringing together thousands […]
XRA CEO TO PARTICIPATE IN WEBINAR DISCUSSION ON XR’S IMPACT ON FIRE SERVICE TRAINING, OPERATIONS, AND SAFETY

Elizabeth Hyman, CEO of the XR Association (XRA), will join a panel of industry experts on March 26, 2025, from 3:00 to 4:00 p.m. EDT for a webinar discussion on how immersive technology is revolutionizing the fire service. The session will explore how XR is enhancing firefighter training, situational awareness, and operational decision-making. Hyman will […]
SAVE THE DATE: CELEBRATE FIVE YEARS OF THE AR/VR POLICY CONFERENCE – SEPT. 9, 2025, IN WASHINGTON, D.C.

Washington, D.C. – Join the Information Technology and Innovation Foundation (ITIF) and the XR Association (XRA) as we celebrate the fifth anniversary of the AR/VR Policy Conference on Tuesday, September 9, 2025, in Washington, D.C. For the past four years, this conference has served as the leading forum for XR industry leaders, policymakers, and experts […]
XRA TO DEVELOP NEW DEVELOPER’S GUIDE CHAPTER ON YOUTH IN XR

Washington D.C. – The XR Association is developing a new chapter of its Developer’s Guide focused on youth in immersive technology, outlining best practices for designing experiences for younger users. To ensure the chapter reflects real-world insights, XRA will incorporate findings from an upcoming teen survey on XR usage, safety, and engagement. The initiative aims […]
XR ACCESS AND XRA TO HOST COMMUNITY DISCUSSION ON AI AND ACCESSIBILITY

Washington D.C. – The XR Association and XR Access are partnering for the next Community Discussion, focusing on how artificial intelligence can enhance immersive technology for people with disabilities. The session will feature Yuhang Zhao, Assistant Professor at the University of Wisconsin-Madison; Andy Slater, artist and researcher at Virtual Access Lab; and Thomas Logan, Owner […]
XRA’S SVP OF PUBLIC POLICY TO HOST PANEL ON POLICY PRIORITIES FOR THE US AT AWE 2025

Long Beach, CA – On June 10, 2025, XRA’s Senior Vice President of Public Policy, Joan O’Hara, will moderate a panel discussion at the 2025 Augmented World Expo in Long Beach, CA. The panel, titled “Policy Priorities for the U.S. XR Industry,” will explore the legislative and regulatory frameworks needed to drive innovation and maintain […]
XRA SVP OF RESEARCH & BEST PRACTICES TO JOIN PANEL EXPLORING HOW ACCESSIBILITY AND DIVERSITY DRIVE INNOVATION AT AWE 2025

Long Beach, CA – On Tuesday, June 10, 2025, the XR Association’s Senior Vice President of Research and Best Practices, Stephanie Montgomery, will participate on a panel at the 2025 Augmented World Expo in Long Beach, CA. The panel, titled “Stronger Together: Accessibility & Diversity in a Post-DEIA XR Landscape,” will explore how investing in […]
XRA CEO JOINS POLICY LEADERS AT ICPHSO 2025 TO DISCUSS GLOBAL STANDARDS AND REGULATION

Orlando, FL – XRA CEO Liz Hyman attended the 2025 Annual Meeting and Training Symposium in Orlando, Florida, hosted by the International Consumer Product Health and Safety Organization (ICPHSO) from February 17-20, 2025. Hyman was honored to join her fellow panelists Sarah Smith, Deputy Chief Executive Office for Product Safety and Standards, UK, and Brett […]
XR ASSOCIATION HOSTS 2025 ALL-MEMBER MEETING, TACKLING POLICY, YOUTH SAFETY, AND GLOBAL COMPETITION

Washington, D.C. – On Wednesday, February 12, 2025, the XR Association convened its annual All-Member Meeting at Samsung HQ in Washington, D.C. This gathering of XRA member companies brought together key players in the immersive technology industry to share insights and chart the course for the future of immersive technology. This all-day event featured discussions […]
XR ASSOCIATION HOSTS THIRD ANNUAL “XRA DEMO ON THE HILL” WITH MEMBERS OF CONGRESS, STAFF, AND INDUSTRY LEADERS

Washington, D.C. – On Tuesday, February 11, 2025, the XR Association, a leading trade association representing the growing ecosystem of immersive technology companies, hosted the third annual Demo on the Hill at the Rayburn House Office Building. This demonstration provided an opportunity for Members of Congress and their staff to immerse themselves in XR devices […]