XR ASSOCIATION HOSTED SECOND ANNUAL DEMO ON THE HILL

Washington, D.C. -On Tuesday, April 16, 2024, the XR Association hosted the second annual Demo on the Hill at the Rayburn House Office Building. This exclusive technology demonstration event allowed Members of Congress and their staff to try out XR devices, software, and experiences from XRA member companies Accenture, Cleanbox, HTC, Magic Leap, MediView XR, […]
XR ASSOCIATION ANNOUNCES LEGISLATIVE PRIORITIES FOR 2024

Washington, D.C. – The XR Association, a leading trade association representing the growing ecosystem of virtual, augmented, and mixed reality companies, has publicly released its legislative priorities for 2024. Last year, XRA published the white paper, Reality Check: Why the U.S. Government Should Nurture XR, examining what governments in Europe and Asia are doing to […]
XR ASSOCIATION HOSTED PANEL EVENT AT CTA INNOVATION HOUSE TO DISCUSS FINDINGS FROM FUTURE OF XR ADVISORY COUNCIL WHITE PAPER

Washington, D.C. – On Thursday, February 15, 2024, the XR Association hosted a panel discussion at the CTA Innovation House in Washington, D.C. to discuss the findings and recommendations from the Future of XR Advisory Council’s latest white paper. The paper, titled Charting the Future of Immersive Technology: Transforming Work, Education, Health, and Entertainment, outlines […]
XR ASSOCIATION RELEASES WHITE PAPER LAYING OUT 9 INITIATIVES TO ACCELERATE THE RESPONSIBLE DEVELOPMENT OF XR

The Paper Charts a Path For the Future of Immersive Technologies; Insights and Initiatives Shaped by XRA’s Convening of the Future of XR Advisory Council Washington, D.C. – Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR), announced the release of an extensive […]
XR ASSOCIATION RELEASES “STATE OF THE INDUSTRY REPORT,” OFFERING REFLECTIONS ON 2023 AND A LOOK AHEAD TO 2024

As the XR Association enters into its sixth year, we’d like to take this opportunity to look back at 2023 and reflect upon the growth and accomplishments of our organization and industry. Throughout 2023, the XR Association has continued to support the immersive technology industry in its advancement of virtual (VR), augmented (AR), and mixed […]
XR ASSOCIATION RELEASES FIFTH CHAPTER OF DEVELOPERS GUIDE FOCUSED ON HEALTHCARE

Washington, D.C. – Last week, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR), published the newest chapter of its Developers Guide, a starter guide for developers designing immersive experiences. Chapter 5: “Designing Immersive Solutions for Healthcare,” offers a comprehensive set of best practices […]
XR ASSOCIATION TO RELEASE LATEST CHAPTER OF DEVELOPERS GUIDE ON HEALTHCARE

Washington, D.C. – The XR Association, a prominent trade association representing the ecosystem of augmented, mixed, and virtual reality companies, will release the fifth chapter of its Developer Guide, Designing Immersive Solutions for Healthcare, in 2024. The guide offers a comprehensive set of best practices for developers when creating immersive experiences for medical settings and […]
XR ASSOCIATION HOSTS BRIEFING ON CAPITOL HILL FOR U.S. COMPETITIVENESS WHITE PAPER

Washington, D.C. – On November 8, 2023, the XR Association, a leading trade association representing the growing ecosystem of augmented, mixed, and virtual reality companies, hosted a briefing on Capitol Hill for Congressional staff to formally launch its latest white paper, “Reality Check: Why the U.S. Government Should Nurture XR.” This report, the result of […]
XR ASSOCIATION PUBLISHES NEW WHITE PAPER WITH DIGITAL TRADE AND GOVERNANCE HUB AT GWU EXPLORING US COMPETITIVENESS IN IMMERSIVE TECHNOLOGY

Washington, D.C. – On November 8, 2023, the XR Association (XRA), the trade association representing the growing ecosystem of virtual, augmented, and mixed reality companies, announced the release of a white paper co-authored by the Digital Trade and Data Governance Hub at The George Washington University. “Reality Check: Why the U.S. Government Should Nurture XR […]
THE XR ASSOCIATION WELCOMES AUGMENTED REALITY COMPANY MAGIC LEAP AS NEW MEMBER TO BOARD OF DIRECTORS

New Members Join Growing Roster of Companies Leading in Augmented, Mixed and Virtual Reality Washington, D.C. — Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR), announced several new members, including: Magic Leap, VoxelSensors, XR Village and Kapeer. Daniel Diez, Chief Transformation Officer […]