XR ASSOCIATION ANNOUNCES EXPANSION OF MEMBERSHIP ELIGIBILITY BEYOND HEADSET MANUFACTURERS
WASHINGTON, June 1, 2021 – The XR Association has announced the expansion of its categories of membership. In addition to headset manufacturers and platform operators, XR component and peripheral manufacturers, enterprise solutions providers, internet infrastructure companies including wireless services, and corporate end-users are invited to join the XRA in support of its mission to promote the responsible […]
XR ASSOCIATION AND ECORYS PUBLISH IN-DEPTH STUDY ON STATE AND FUTURE OF XR TECHNOLOGY IN EUROPE
WASHINGTON, May 13, 2021 – Today, the XR Association (XRA) – the trade association representing the broad ecosystem that powers the virtual, augmented, and mixed reality (collectively, XR) industries – and Ecorys – a prominent European economic research firm – released a new study outlining the state of the European XR industry. Building on an original 2017 […]
XRA LAUNCHING INDUSTRY NEWSLETTER
The XR Association is launching the XRAlert, a fast, free, and curated newsletter about the rapidly evolving immersive tech industry next month. Delivered every Tuesday, it will cover everything you need to know about XR today, tomorrow, and on the horizon, and the people who make it happen. XRA has partnered with Multiview to deliver […]
XRA CEO LIZ HYMAN AUTHORS OP-ED URGING CONGRESS TO SUPPORT XR RESEARCH AND DEVELOPMENT
Liz Hyman, CEO of XRA, in an op-ed printed in Morning Consult, “AR & VR Are Critical Technologies to America’s Competitiveness, Jobs and Economic Strength,” urges Congress to commit to supporting XR research and development and to “prioritize investment in XR R&D at science foundations, universities, and national laboratories.” She highlighted the America Competes Act, […]
XRA CEO LIZ HYMAN AUTHORS OP-ED ENCOURAGING INCOMING BIDEN ADMINISTRATION TO SOLVE POLICY CHALLENGES
Liz Hyman, CEO of XRA, in an op-ed printed in The Hill newspaper, “Biden should bet on virtual and augmented reality to ‘build back better,’” encourages the incoming Biden Administration to invest in the XR industry and to “put science and technology at the center of the national conversation on how we build back better.” […]
XRA CEO LIZ HYMAN CHATS WITH VOGUE BUSINESS ABOUT SMART GLASSES
In October, XR Association (XRA) CEO Liz Hyman graced the pages of Vogue Business in an interview with Maghan McDowell on smart glasses and the future of wearable tech. As smart glasses continue to enter the mainstream, it is becoming important that the companies working on the future of wearable tech partner with fashion. The […]
XRA CEO LIZ HYMAN JOINS KENT BYE ON THE VOICES OF VR PODCAST TO DISCUSS XR ADOPTION AMONG ENTERPRISE END USERS
In September, XR Association (XRA) CEO Liz Hyman joined the “Voices of VR Podcast” and its host Kent Bye to discuss the release of XRA’s first annual XR industry survey, “A New Reality in Immersive Technology.” Liz not only shared some key insights from the survey on the adoption of XR technology among various industries […]
XR ASSOCIATION NAMES JOAN O’HARA SENIOR DIRECTOR OF PUBLIC POLICY
WASHINGTON, D.C. — Today, the XR Association (XRA), the trade association representing the technology manufacturers that power the virtual, augmented, and mixed reality industries, named Joan O’Hara its Senior Director of Public Policy. O’Hara joins XRA from Booz Allen Hamilton where she served as a Principal and Director of Government Relations Policy, creating strategies for […]
XR ASSOCIATION NAMES LAURA CHADWICK SENIOR DIRECTOR OF INDUSTRY RELATIONS
WASHINGTON, D.C. — Today, the XR Association (XRA), the trade association representing the technology manufacturers that power the virtual, augmented, and mixed reality industries, named Laura Chadwick its Senior Director of Industry Relations. Chadwick joins XRA from the National Restaurant Association, where she served as the Director of Corporate Member Engagement. In that capacity, she […]
XR ASSOCIATION RELEASES RESULTS OF FOURTH AUGMENTED AND VIRTUAL REALITY SURVEY
FOURTH AUGMENTED AND VIRTUAL REALITY SURVEY SHOWS STRONG FUTURE FOR XR INDUSTRY WASHINGTON, D.C. — Today, the XR Association (XRA), global law firm Perkins Coie LLP, and industry venture capital firm Boost VC released the results of the fourth annual Augmented and Virtual Reality Survey, which surveyed respondents from startups, enterprise technology firms, and investors […]