“XR AND ITS POTENTIAL FOR EUROPE” FEATURED IN ARPOST

In May, the XR Association released an in-depth study on the state and future of immersive technology in Europe entitled “XR and its Potential for Europe” in partnership with European research firm Ecorys. The report evaluates the drivers of XR adoption and paints a bright future for the industry on the continent. This week, the […]
XR ASSOCIATION AND ECORYS PUBLISH IN-DEPTH STUDY ON STATE AND FUTURE OF XR TECHNOLOGY IN EUROPE

WASHINGTON, May 13, 2021 – Today, the XR Association (XRA) – the trade association representing the broad ecosystem that powers the virtual, augmented, and mixed reality (collectively, XR) industries – and Ecorys – a prominent European economic research firm – released a new study outlining the state of the European XR industry. Building on an original 2017 […]
HIGHLIGHTING XR IN MANUFACTURING

A 2020 survey conducted by the XR Association found that 88% of manufacturing business leaders consider XR to offer useful applications to their industry. In this video, hear directly from one of the leaders bringing XR technology to the factory floor and learn how immersive solutions are creating efficiencies and reducing errors in manufacturing.
XRA PRESENTS ON FUTURE WORKPLACES AT CSUN CONFERENCE

Today, Liz Hyman, XRA CEO, joined Bill Curtis-Davidson, Co-Director of the Partnership on Employment & Accessible Technology (PEAT), and Mike Shebanek, Head of Accessibility at Facebook, at CSUN’s Assistive Technology Conference. The presentation focused on how workplaces will be enabled by inclusive extended reality (XR) and presented how platform providers and app developers are working […]
XRA A PANELIST AT PI APPAREL SPOTLIGHT: XR IN DESIGN AND MANUFACTURING

Today, Liz Hyman, XRA CEO, joined a panel of speakers at Pi Apparel’s Product Innovation Spotlight: xR in Design and Manufacturing on an event panel discussion titled, “Where to Start and Creating the Foundations for xR Implementation.” The panelists discussed how XR can be applied across different organizations, how to create successful business models for smooth xR implementation, and the positive impact of this immersive tech on consumers. Watch a recording of the event and […]
HIGHLIGHTING XR IN HEALTHCARE

XR is revolutionizing a number of industries, and none more so than healthcare. From tools that allow patients to tackle phobias in a safe and manageable environment, to giving health care providers the ability to play out complex procedures before they begin, immersive technology is tackling some of the toughest challenges in healthcare. Watch the […]
HIGHLIGHTING XR IN PUBLIC SAFETY

XRA’s mission is focused on the positive societal benefits resulting from the use of XR technologies…including public safety. Be sure to check out this video to see the great work of our public safety heroes and how XR technology is impacting their work.
XRA CELEBRATES VR DAY

Happy VR Day! We are using today to highlight just some of the ways the XR Association has promoted the responsible growth and development of VR, and XR, technology this past year. Below are a sampling of our activities: On September 20th, XRA released the results of its first annual study titled, A New Reality […]
XRA CEO LIZ HYMAN JOINS KENT BYE ON THE VOICES OF VR PODCAST TO DISCUSS XR ADOPTION AMONG ENTERPRISE END USERS

In September, XR Association (XRA) CEO Liz Hyman joined the “Voices of VR Podcast” and its host Kent Bye to discuss the release of XRA’s first annual XR industry survey, “A New Reality in Immersive Technology.” Liz not only shared some key insights from the survey on the adoption of XR technology among various industries […]
CQ ROLL CALL-XRA EVENT: XR IN WORKFORCE TRAINING AND HIGHER ED VIRTUAL PANEL DISCUSSION

Confronted with a global health crisis and social distancing mandates, demand for immersive technologies such as virtual, augmented, and mixed reality (collectively, “XR”) has reached an unprecedented high. As businesses, communities, and governments search for mission-critical tools, technology’s vital role in the future of work and education has never been more important. Colleges and universities have adopted XR […]