New Members Join Growing Roster of Companies Leading in Augmented, Mixed and Virtual Reality
Washington, D.C. — Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR) announced several new members, including Accenture, Qualcomm and Unity.
The XR industry is poised for historic growth and these new members join the XR association at a moment when important decisions are being made about the future of XR technologies. As the leading convener for the XR industry, XRA serves a valuable role in ensuring the responsible development and thoughtful advancement of immersive technologies.
“We’re excited to welcome all our new members, large and small, to our growing organization,” said Liz Hyman, CEO of the XR Association. “These companies are on the cutting-edge of XR technology. They are introducing products and applications that are, quite literally, shaping the future of computing. It is only through diverse expertise and collaboration that we can achieve XRA’s mission.”
XRA members engage across the association’s three pillars: Community, Leadership and Advocacy. They have the opportunity to network and collaborate with colleagues, build relationships with new audiences, and are provided a forum to discuss the future of the industry – particularly public policy priorities and legislative implications.
“At Unity, we believe the world is transitioning from 2D, static, non-realtime to real-time 3D, interactive experiences that are spatially and contextually aware,” said Aaron Kleiner, Director of Government Affairs and Public Policy at Unity. “XR is a critical piece to achieving this new form of content creation and consumption and we look forward to collaborating with the XRA to ensure – as a community – we are advancing together.”
Kleiner will represent Unity on XRA’s Board of Directors. Representing Accenture and Qualcomm are Dan Guenther, Managing Director and XR Lead at Accenture and Monique Rodriguez, Vice President of Government Affairs at Qualcomm.
“Accenture has long understood that XR technologies would transform how we learn and connect with people. The recent excitement around the metaverse has accelerated this trend, signifying a new, timely convergence of physical and digital worlds on a global scale,” said Guenther. “We are pleased to formally join the XR Association, and are confident that together we will continue to advance the development and adoption of XR worldwide.”
In addition to XRA’s new board members, the association brought on several other noteworthy member companies. These members include:
Many of these companies participated in XRA’s first annual Limitless Future Conference > XR for Learning & Development, which focused on how immersive technology — virtual reality, augmented reality, and mixed reality (XR) — is transforming the field of training, learning, and talent management. Recordings for this virtual event are now available online for free.
ABOUT THE XR ASSOCIATION
The XR Association promotes the dynamic global growth of the XR industry, which includes virtual reality, augmented reality, mixed-reality, and future immersive technology. XRA is leading the way for the responsible development and adoption of XR by convening stakeholders, developing best practices and research, and advocating on behalf of our members and the greater XR industry.
The XR Association represents the broad ecosystem of the XR industry including headset manufacturers, technology platforms, component and peripheral companies, internet infrastructure companies, enterprise solution providers, and corporate end-users. The founders of XRA are Google, HTC Vive, Microsoft, Oculus from Facebook, and Sony Interactive Entertainment. To learn more about XRA membership, visit xra.org/joinus.