XRA’S 2025 WRAPPED: A YEAR IN REVIEW
As 2025 wraps up, the XR Association (XRA) would like to extend a heartfelt thank you to everyone who contributed to our progress this year. Our community of members, industry partners, policymakers, and thought leaders played a vital role in expanding understanding, awareness, and adoption of immersive technologies. This year was full of milestones, innovation, and collaboration […]
MEMBERS ONLY: EXPLORE VR IN HORTICULTURE WITH GUEST SPEAKER ELIZABETH DESROSIERS ON DEC. 18, 2025
Join XRA on December 18, 2025, at 4:00 p.m. EST (1:00 PM CST) for the next Health and Inclusion Committee meeting, where Ms. Elizabeth Desrosiers, adjunct faculty in horticulture at St. Louis Community College (STLCC), will attend and present. As Desrosiers shares her journey with immersive tech, her presentation will dive into the horticulture use-case […]
XR ASSOCIATION CEO DISCUSSES AI, XR AND PUBLIC POLICY AT HARVARD ARTS FORUM
Cambridge, MA – Liz Hyman, president and CEO of the XR Association, participated in a forum titled “Art & AI: A Conversation” at Harvard University on November 18, 2025. The event was co-hosted by Blueprints for Arts and Policy, the Cultural Agents Initiative at Harvard, the Lemann Program on Creativity and Entrepreneurship, and the Office […]
NEW MEMBERS JOIN GROWING ROSTER OF COMPANIES LEADING IN AUGMENTED, VIRTUAL, AND MIXED REALITY
Washington, D.C. — The XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR), today announced that six companies have joined its membership this year: RP1, Select Reality Development, Xander Glasses, Lakeside Metaverse, Codazen, and Lucid Reality Labs. These companies represent the breadth of opportunities within the immersive technology landscape and highlight the limitless potential of the industry. From accessibility and training to immersive solutions and […]
XRA’S STEPHANIE MONTGOMERY SPEAKS ON SUPPORTING MEDICAL XR DEVICE SAFETY
The XR Association (XRA) participated in the Medical Device Innovation Consortium’s (MDIC) MedXR Summit, held Nov. 4–6 at the College Park Marriott Hotel & Conference Center. The summit drew a multi-stakeholder audience that included medical clinicians, service providers, academics, researchers, and government officials. XRA’s Senior Vice President of Research and Best Practices, Stephanie Montgomery, presented […]
XR ASSOCIATION RELEASES LATEST CHAPTER IN DEVELOPERS GUIDE SERIES: CHAPTER 6 DESIGNING FOR YOUTH ENGAGEMENT AND WELLBEING IN IMMERSIVE EXPERIENCES
Washington, D.C. – Today, the XR Association, representing the growing ecosystem of companies powering virtual, augmented, and mixed reality technologies, released chapter six of the Developers Guide, “Designing for Youth Engagement and Wellbeing in Immersive Experiences.” Chapter six is the latest in XRA’s guide of industry-leading best practices for the development of immersive technology. “Designing […]
REGISTER FOR XRA’S TECHSUMMIT IN WASHINGTON, D.C. – MARCH 3-4, 2026
Washington, D.C. – The XR Association’s TechSummit is a two-day in-person event that brings together XRA member company representatives for tech demos, insightful programming, committee meetings, and a networking dinner. It will be held on Tuesday, March 3, 2026, and Wednesday, March 4, 2026, in Washington, D.C. On March 3, following XRA’s annual member visit to […]
XRA STRENGTHENS POSITION ON CAPITOL HILL WITH THREE MAJOR RFI SUBMISSIONS IN 2025
In 2025, the XR Association (XRA) reinforced its leadership as a trusted voice for the immersive technology industry in the U.S. policy landscape, submitting substantive comments in response to three high-profile federal Requests for Information (RFIs). Together, these efforts reflect XRA’s broad engagement across research priorities, workforce development, industrial innovation, and privacy frameworks. In April, […]
XRA SUBMITS COMMENTS TO OSTP ON THE NATIONAL STRATEGIC PLAN FOR ADVANCED MANUFACTURING
The XR Association (XRA) recently submitted comments in response to the Office of Science and Technology Policy (OSTP) and the National Science and Technology Council’s Request for Information (RFI) on the development of a National Strategic Plan for Advanced Manufacturing. In its submission, XRA emphasized the critical role immersive technologies play in strengthening America’s manufacturing […]
XR ASSOCIATION PRESENTS THE DEVELOPERS GUIDE SUITE: BEST PRACTICES FOR THE DEVELOPMENT OF IMMERSIVE TECHNOLOGY
Washington, D.C. – Immersive technology experiences are bridging the gap between the physical and digital world, fully capturing users and enveloping them in the developer’s creative vision through AR, VR or MR. Developers and designers are at the forefront of this effort to bring the technology to all types of audiences, but how they create […]