XR Association

XR ASSOCIATION RELEASES INTERNATIONAL STANDARDS ENGAGEMENT ASSESSMENT

Washington, D.C. – Lawmakers on Capitol Hill recognize the critical importance of standards development for emerging technologies.  In an effort to increase U.S. participation, Senators Mark Warner (D-VA) and Marsha Blackburn (R-TN) introduced the Promoting United States Leadership in Standards Act of 2024 earlier this year. With respect to immersive technology (virtual reality, augmented reality, […]

XRA LEADERSHIP PARTICIPATED ON PANELS AT AWE 2024

||||

Long Beach, CA – Back in June, the XR Association team attended the Augmented World Expo in Long Beach, CA from June 18 – 20, 2024. This annual event is a hub for industry leaders, innovators, and enthusiasts to gather and explore the latest advancements in augmented reality, virtual reality, artificial intelligence, and spatial computing […]

XRA CEO PARTICIPATED ON PANEL AT PUBLIC KNOWLEDGE EMERGING TECH

|

Washington, D.C. – On Friday, June 14, Elizabeth Hyman, CEO of the XR Association, participated in a panel discussion at Emerging Tech, a conference, networking event, and tech demonstration event, hosted by Public Knowledge. The panel discussion, titled “Intersection with XR Technologies,” was moderated by Justin Hendrix, CEO & Editor of Tech Policy Press. Hyman […]

NEW SURVEY HIGHLIGHTS THE GROWING ROLE OF XR TECHNOLOGY IN MANUFACTURING AND WORKFORCE DEVELOPMENT

81 percent of manufacturing CEOs and decision-makers believe that immersive technology is good for manufacturing. Washington D.C. – Immersive technology is increasingly important in manufacturing as decision-makers consider and adopt XR across the industry, from workforce development to 3D modeling/prototyping, quality assurance, and more. To better understand how this technology is being integrated into and […]

XR ASSOCIATION JOINS ASSOCIATIONS IN SIGNING UNITED FOR PRIVACY COALITION LETTER TO CONGRESS

Washington, D.C. – On Wednesday, May 29, 2024, the United for Privacy Coalition convened to discuss the latest developments regarding the American Privacy Rights Act (APRA) and ways to engage as a broader coalition on this bill. XRA actively participated in the meeting.  While individual members may have varied perspectives on other sections of the bill, all participants […]

THE XR ASSOCIATION WELCOMES FOUR NEW MEMBER COMPANIES INCLUDING SAMSUNG ELECTRONICS AND MAGICGATE

Company logos on white background quote card

New Members Join Growing Roster of Companies Leading in Augmented, Mixed and Virtual Reality Washington, D.C. — Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR) announced several new members, including MagicGate, Bytes and Bits, Spatial Dynamics, and returning member Samsung Electronics. The […]

XR ASSOCIATION TO HOST SECOND WEBINAR FOCUSED ON THE SAFETY AND WELL-BEING OF YOUTH

Washington, D.C. – Join the XR Association for an insightful exploration of the intersection between immersive technology and youth safety and well-being. On Wednesday, May 29, 2024, at 10:00 AM EST, XRA’s Charting the Future of Immersive Technology series will feature its second webinar, “Safety and Well-Being for Youth.” Moderated by Stephanie Montgomery, Senior Vice […]

DIVE INTO THE FUTURE OF IMMERSIVE TECHNOLOGY WITH EMERGING TECH

|

Washington, D.C. – Join Public Knowledge on Friday, June 14, for Emerging Tech, a conference, networking event, and tech demonstration event, with panels held at the iconic Capitol Visitors Center in Washington, D.C. This year’s event promises to be bigger and bolder than ever before. Panelists will delve into the cutting-edge realms of generative AI, […]