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XRA WELCOMES TEN NEW MEMBER COMPANIES SHAPING THE EXTENDED REALITY LANDSCAPE

XRA WELCOMES TEN NEW MEMBER COMPANIES SHAPING THE EXTENDED REALITY LANDSCAPE

New Members Join Growing Roster of Companies Pioneering Augmented, Mixed and Virtual Reality

Washington, D.C. — Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR) announced ten new members.

The association brought on several prominent member companies, including: 

Penumbra, Inc, Big Rock Creative, Cleanbox Technology, Great Lakes Reality Labs, LNG Studios, MyndVR, Oberon Technologies, Inc., Paracosma, PIXO VR and Uvisan

There are a growing number of use-cases that tout the benefits of XR, including changing the pediatric hospital experience for the better, helping HBCUs educate students, and assisting companies of all sizes in training and up-skilling employees. These new members are a testament to XR’s increasing role in positively changing the way people live, work and learn.

“It’s exciting to see continuous growth in our membership,” said Elizabeth Hyman, CEO of the XR Association. “It means more organizations understand the business case for leveraging XR technology and the value an industry association provides to amplify a company’s vision. Through our members’ diverse sets of expertise, we look forward to collaborating and advancing XRA’s mission of promoting the responsible adoption of XR technology.”

As members, the companies will engage with the XRA’s three pillars: Community, Leadership and Advocacy. Additionally, members have the unique opportunity to network and collaborate with colleagues, build relationships with new audiences and engage in a platform to discuss the future of the industry concerning public policy and legislative implications. 

To learn more about which industries are heavily adopting immersive technology, read XR’s reportA New Reality in Immersive Technology (XR): Insights and Industry Trends for HR and Learning & Development.

ABOUT THE XR ASSOCIATION

The XR Association promotes the dynamic global growth of the XR industry, which includes virtual reality, augmented reality, mixed-reality, and future immersive technology. XRA is leading the way for the responsible development and adoption of XR by convening stakeholders, developing best practices and research, and advocating on behalf of our members and the greater XR industry.

The XR Association represents the broad ecosystem of the XR industry including headset manufacturers, technology platforms, component and peripheral companies, internet infrastructure companies, enterprise solution providers, and corporate end-users. The founders of XRA are Google, HTC Vive, Microsoft, Oculus from Facebook, and Sony Interactive Entertainment. To learn more about XRA membership, visit xra.org/joinus.

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