REFLECTIONS FROM AWE 2026
At AWE 2026 in Long Beach, Ori Inbar’s opening keynote crystallized a moment many in the field have sensed for years. “I, Spatial: Humans Empowered by AI” was more than a theme. It was a clear statement about how this community intends to navigate the convergence of XR and AI. For those of us at the XR […]
WHAT MAKES AN IMMERSIVE EXPERIENCE TRANSFORMATIVE?
As immersive technologies mature, organizations are beginning to evaluate them less by how realistic they feel and more by what they accomplish. The most successful XR experiences are not necessarily the most technologically advanced. They are the ones who help people learn something new, build a skill, make informed decisions, or see the world differently. […]
XR ASSOCIATION COMMENDS HOUSE ENERGY AND COMMERCE COMMITTEE LEADERSHIP FOR HOLDING HEARING ON BIPARTISAN LEADERSHIP IN IMMERSIVE TECHNOLOGY ACT
Washington, D.C. – On Wednesday, July 1, 2026, the XR Association (XRA) – representing the diverse ecosystem of companies advancing virtual, augmented, and mixed realities, spatial computing, AI wearables and digital twins – commends the House Energy and Commerce Subcommittee on Commerce, Manufacturing, and Trade Subcommittee for holding a timely hearing yesterday on legislation that […]
XRA SHARES “XR AND WORKFORCE TRAINING: MEASURING ROI” DOCUMENT
The XR Industry has made tremendous strides in demonstrating the value of immersive technologies for workforce training, with applications spanning healthcare, manufacturing, education, defense, and beyond. Yet despite proven success, many organizations still face challenges when adopting XR solutions, not because the technology falls short, but because measuring impact and preparing for successful implementation remain […]
ARVR POLICY CONFERENCE TO DISCUSS ACCESSIBILITY AND PRIVACY IN THE AUGMENTED WORKPLACE
Washington, D.C. – XRA and the Information Technology and Innovation Foundation (ITIF) will host the sixth annual AR/VR Policy Conference in Washington, D.C. on Thursday, September 24, 2026, bringing together policymakers, industry leaders, and experts to examine the most pressing issues shaping immersive technology. A featured panel, “The Augmented Workplace: Balancing Accessibility, Workplace Opportunity, and […]
ARVR POLICY TO EXAMINE OPEN-SOURCE XR AS AMERICA’S NEW DIGITAL FRONTIER
Washington, D.C. – The XR Association (XRA) and the Information Technology and Innovation Foundation (ITIF) will host the sixth annual AR/VR Policy Conference on Thursday, September 24, 2026, at the AT&T Forum in Washington, D.C. The event brings together industry leaders, policymakers, academia, and researchers to explore the evolving policy landscape for immersive technologies. The opening panel, “Why Open-Source XR is America’s […]
XRA TO HOST COMMUNITY DISCUSSION ON AI GLASSES AND ACCESSIBILITY
Join the XR Association on Tuesday July 14, 2026 at 1:00 PM ET/10:00 AM PT for the latest in the Community Discussion series: AI Glasses: Empowering Disability and Reshaping Privacy webinar, a webinar featuring Andrew Eiche, CEO (Chief Executive Owl) of Owlchemy Labs and Avi Bar-Zeev, President of the XR Guild and RealityPrime (consulting), leaders […]
XRA OUTLINES SAFETY AND ACCESSIBILITY BENEFITS OF IMMERSIVE TECH IN RESPONSE TO NHTSA REQUEST
Today, the XR Association (XRA) submitted a formal response to the National Highway Traffic Safety Administration’s (NHTSA) Information Collection Request on Novel Human-Machine Interface (HMI) Designs (Docket No. NHTSA-2024-0072). As vehicle automation continues to evolve, XRA’s response highlighted how the transition from traditional 2D dashboard screens to spatial, 3D interfaces represents a fundamental evolution in […]
HOW CAREERVIEWXR IS CLOSING THE CAREER AWARENESS GAP & PREPARING STUDENTS FOR THE FUTURE OF WORK
In high school gyms, football fields, and campuses across the country, commencement season is in full swing. Amid the caps and gowns, the celebrations, the tearful goodbyes and hopeful beginnings, graduates are quietly wrestling with the same question: what’s next? America’s graduates are stepping off the commencement stage and into a job market that feels […]
XRA’S CEO MODERATES PANEL ON AI AND XR’s CONVERGENCE AT SCSP AI+ EXPO
Washington D.C. – On May 8, XRA CEO Liz Hyman moderated, “How XR is Converging with AI to Power the Future of Human-Centered Computing” at the SCSP AI+ Expo. Hyman was joined by Dena Feldman, Meta, Andres Castrillon, Qualcomm, and James Green, Google, for a discussion on how artificial intelligence and extended reality are converging […]