XR Association

XRA’S CEO MODERATES PANEL ON AI AND XR’s CONVERGENCE AT SCSP AI+ EXPO

Washington D.C. – On May 8, XRA CEO Liz Hyman moderated, “How XR is Converging with AI to Power the Future of Human-Centered Computing” at the SCSP AI+ Expo. Hyman was joined by Dena Feldman, Meta, Andres Castrillon, Qualcomm, and James Green, Google, for a discussion on how artificial intelligence and extended reality are converging […]

XR ASSOCIATION JOINS 50+ BUSINESS ASSOCIATIONS APPLAUDING THE INTRODUCTION OF THE SECURE DATA ACT AND FEDERAL PRIVACY HARMONIZATION

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April 2026 –  This week, the XR Association (XRA) joined a broad coalition of business and technology organizations supporting the introduction of H.R. 8413, the “Securing and Establishing Consumer Uniform Rights and Enforcement Over Data Act” (“SECURE Data Act”). The bill marks a key step toward establishing a consistent national framework for data privacy.  “As […]

XR ASSOCIATION PUBLISHES NEW GUIDE ON IMMERSIVE LEARNING IN SECONDARY EDUCATION 

Today, the XR Association released a new document on the role of XR in secondary education. The paper, titled Making Sense of Immersive XR Learning in Secondary Instruction, explores the ways in which XR can be incorporated into classroom environments to support spatial reasoning, disciplinary thinking, academic discourse, and career-connected learning. While many educators are open to implementing these technologies, the […]

SIXTH ANNUAL AR/VR POLICY CONFERENCE TO CONVENE INDUSTRY LEADERS AND POLICYMAKERS IN WASHINGTON, D.C. ON SEPTEMBER 24, 2026

Washington, D.C. — The Information Technology and Innovation Foundation (ITIF) and the XR Association (XRA) will host the sixth annual AR/VR Policy Conference in Washington, D.C. on Thursday, September 24, 2026, bringing together policymakers, industry leaders, and experts to examine the most pressing issues shaping immersive technology. The conference will feature a series of expert […]

XRA PREVIEWS CHAPTER 3 OF “INTO THE DIGITAL WORLD”: THE FUTURE OF WEARABLE TECH AND HUMAN IMPACT

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The XR Association is pleased to announce that development is officially underway for the third chapter of its signature informational comic series, Into the Digital World. Currently in the script-writing phase, this upcoming installment will shift the lens toward the tangible, human-centric applications of immersive technology. Building on the foundational hardware and software concepts introduced […]

XRA AND UMDIHC HOST FIRST WORKSHOP OF XRX HEALTHCARE SUMMIT 

On April 2, 2026, the XR Association (XRA) and the University of Maryland’s Institute for Health Computing (UMDIHC) hosted the first workshop of the XRx Healthcare Summit. The Summit is a working forum that convenes leading health systems, clinicians, payers, patients, technologists, and policymakers to identify concrete pathways for scaling XR in care delivery, workforce […]

XR ASSOCIATION TO PARTICIPATE IN AWE USA 2026 IN LONG BEACH, CA

Long Beach, CA – The XR Association will once again participate in AWE USA, taking place June 15–18 in Long Beach, California. This year’s theme, “I, Spatial: Humans Empowered by Spatial AI,” emphasizes a human-centered approach to spatial computing, positioning AI as an enabling tool rather than a replacement for human agency. AWE is a […]

LEGISLATIVE LANDSCAPE: XR TECHNOLOGY’S 2025 POLICY WINS 

Washington, D.C. – The XR Association (XRA), the industry association representing the dynamic ecosystem of virtual, augmented, and mixed reality companies, continues to be at the forefront of educating lawmakers about the transformative benefits of immersive technologies. Throughout 2025, XRA served as a trusted convener for industry, academia, policymakers, and public interest groups to ensure the responsible development […]