XRA ANNOUNCED AS FOUNDING MEMBER OF PEW OPPORTUNITY BROADBAND ALLIANCE
March 9, 2022 – The XR Association is a founding member of the Pew Charitable Trusts Opportunity Broadband Alliance. The Alliance works to ensure that the United States’ investment in universal, affordable broadband access strengthens communities and promotes equal participation in the economy. As part of the Alliance, XRA will support an action plan aimed […]
XRA CEO APPLAUDS PASSAGE OF THE AMERICA COMPETES ACT 2022
February 4, 2022 — Today, the U.S. House of Representatives passed the America COMPETES Act of 2022, which designates “immersive technologies” as a key technology focus area for U.S. research and development in the 21st century. “We applaud the U.S. House of Representatives for passing the America COMPETES Act, which includes important provisions to ensure […]
THE XR ASSOCIATION WELCOMES NEW MEMBER COMPANIES ACCENTURE, QUALCOMM, UNITY, AND CUTTING-EDGE XR ENTERPRISE SOLUTION PROVIDERS
New Members Join Growing Roster of Companies Leading in Augmented, Mixed and Virtual Reality Washington, D.C. — Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR) announced several new members, including Accenture, Qualcomm and Unity. The XR industry is poised for historic growth […]
XRA CEO COMMENTS ON THE RELEASE OF THE IEEE XR ETHICS WHITE PAPERS
Friday, November 19th, 2021 – “The XR Association is eager to review the IEEE’s new white papers on XR ethics,” said Liz Hyman, CEO of the XR Association. “As the trade association of the XR ecosystem, we understand the importance of gathering all perspectives on emerging technologies and we greatly appreciate the time and effort that […]
XR-BASED WORKFORCE TRAINING IDENTIFIED AS KEY TOOL IN ADDRESSING AMERICA’S EMPLOYMENT CRISIS
The use of AR, VR & MR technology enables more effective and efficient learning outcomes, survey of HR professionals finds Washington, D.C.- Today, November 4th, 2021, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR), released A New Reality in Immersive Technology (XR): Insights […]
XR ASSOCIATION RELEASES WHITE PAPER IN COLLABORATION WITH PARTNERSHIP ON EMPLOYMENT & ACCESSIBLE TECHNOLOGY
The paper explores the potential for inclusive XR in the workplace Washington, D.C.- On October 5th, 2021, the XR Association (XRA), the trade association representing the growing ecosystem of the XR technology companies powering virtual, augmented, and mixed reality, announced the release of a joint white paper in conjunction with the Partnership on Employment & […]
XRA NAMES STEPHANIE MONTGOMERY VICE PRESIDENT, RESEARCH & BEST PRACTICES, PROMOTES CHADWICK AND O’HARA TO VICE PRESIDENTS
Washington, DC – Today, the XR Association (XRA), the trade association representing the growing ecosystem of the XR technology companies powering virtual, augmented, and mixed reality, named Stephanie Montgomery as its Vice President, Research and Best Practices. Montgomery joins XRA with more than twenty years of experience engaged in industry trade association and standards development […]
XRA FEATURED IN XR TODAY INTERVIEW
Monday, August 16th, 2021 — XRA’s Joan O’Hara was featured in an interview by XR Today, “US Must Adopt XR To Secure Tech Future,” focused on why Congress should champion XR technologies. She discusses the future of XR and the importance of lawmakers including immersive technologies in the US Innovation and Competition Act (USICA), as […]
NEW SURVEY REPORT FINDS OPTIMISM AROUND IMMERSIVE TECHNOLOGY IS RISING AS WORLD EMERGES FROM PANDEMIC
FIFTH AR/VR/XR SURVEY SHOWS THE PANDEMIC HAS SUPERCHARGED THE INDUSTRY’S MOMENTUM WASHINGTON, D.C. — Disruption caused by COVID-19 has strengthened immersive technology’s prospects, which could get even stronger as the world emerges from the pandemic, according to the fifth annual XR Industry Insider Survey (previously the Augmented and Virtual Reality Survey) released today by XR […]
“XR AND ITS POTENTIAL FOR EUROPE” FEATURED IN ARPOST
In May, the XR Association released an in-depth study on the state and future of immersive technology in Europe entitled “XR and its Potential for Europe” in partnership with European research firm Ecorys. The report evaluates the drivers of XR adoption and paints a bright future for the industry on the continent. This week, the […]