XR Association

VIRTUAL REALITY AND ITS POTENTIAL FOR EUROPE

Virtual Reality and it's potential for Europe

This study provides an in-depth snapshot of the state of play of the fast-changing VR and AR industry in Europe in 2016-2017. The study shows that Europe’s long-standing VR research and manufacturing, highly-skilled workforce, strong creative industry, and cultural diversity put the continent at a clear competitive advantage to seize the emerging VR opportunities and to become an important player in the global VR industry.

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