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More than 10 New Members Join the Growing Roster of Companies Leading in Augmented, Mixed and Virtual Reality During the Third Quarter 

Washington, D.C. — Today, the XR Association (XRA), the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality (XR) announced several new members.

With more than 40 companies representing the historic growth and advancements of the XR industry, XRA has sought to demonstrate the limitless potential of immersive technologies in sectors including workforce development, training, healthcare, and education. The Association has served a valuable role in ensuring the responsible development and thoughtful advancement of emerging XR technologies.

“Over the last year XRA has established itself as a leader in the XR industry through our efforts in community building and advocacy,” said Elizabeth Hyman, CEO of the XR Association. “The growth in our membership points to the work that’s being accomplished in the industry, and the many burgeoning projects the industry will showcase in the future. We are excited to welcome all our new member companies to XRA.”

The news comes following XRA’s announcement that it will host the first annual “National XR Month” in November to drive awareness about the limitless potential of immersive technology, its responsible development and use. XRA expressed support for H.Res. 1399, a congressional resolution offered by co-chairs of the Congressional Caucus on Virtual, Augmented and Mixed Reality Technologies (Reality Caucus) to officially recognize November as National XR Month.  

XRA members engage across the association’s three pillars: Community, Leadership and Advocacy. They have the opportunity to network and collaborate with colleagues, build relationships with new audiences, and are provided a forum to discuss the future of the industry – particularly public policy priorities and legislative implications. 

“HaptX joined XRA because they do a great job promoting the immersive technology industry that we care so much about,” said Joe Michaels, Chief Revenue Officer at HaptX. “XRA has demonstrated its commitment to developing best practices and standards in the XR industry in a way that emphasizes responsibility, which aligns with our values as a company.”

The full list of new members include: 

ArborXR, ChambersXR, Cognitive3D, Family Online Safety Institute (FOSI), Floreo, Futurus, HaptX, Praxis Labs, Satori Studios, Metaverse Medicorum, and Transfr

Many of the companies will participate in XRA’s Limitless Future Conference > XR for Learning & Development on Tuesday, Nov. 1 in Atlanta. The conference showcases immersive technology’s impact on training, learning, and talent management. 



The XR Association promotes the dynamic global growth of the XR industry, which includes virtual reality, augmented reality, mixed-reality, and future immersive technology. XRA is leading the way for the responsible development and adoption of XR by convening stakeholders, developing best practices and research, and advocating on behalf of our members and the greater XR industry.

The XR Association represents the broad ecosystem of the XR industry including headset manufacturers, technology platforms, component and peripheral companies, internet infrastructure companies, enterprise solution providers, and corporate end-users. The founders of XRA are Google, HTC Vive, Microsoft, Oculus from Facebook, and Sony Interactive Entertainment. To learn more about XRA membership, visit